Ikea Maiko Movie Does More With Less

It is no secret that many apartments in Tokyo are about as large as a storage cupboard in some other countries. Showing that it is however possible to do more with less, Ikea Japan have set up model 5m² rooms at the Small Space Living Exhibition in Kyoto complete with Geisha.

Set up in the grounds of a temple and in the shadow of a pagoda, Ikea Japan arranged a number of 3 tatami sized rooms, or the equivalent of 5m² and in a video produced by Roomie attempted to evoke all things Japanese. The exhibition drew a fair amount of attention from passers by including apparently two real life Maiko (apprentice Geisha).

Ikea Japan have been trying out some interesting marketing efforts in Japan since they arrived back in 2002 after first trying to expand here in 1974 but failed to gain a foothold in the market. They recently launched a campaign where shoppers could actually spend the night in apartment mockups within their stores, sleeping in the beds and dining at the tables. As a result of such innovative campaigns as well as localisation efforts focusing on ’small space living’ and adapting products that are suitable to the Japanese lifestyle, the furniture retailer has become particularly popular with Japanese consumers yet crucially still managed to maintain it’s strong Swedish brand image.


  1. Japanese are very creative nationals. They know how to survive in a limited resources. Just like this one scene or situation. This is the kind of attribute which I like most from them.

  2. The pic above is a nice capture.

  3. Ikea has it really! Innovation, creativeness, sense of style for all walks of life. That is why they are still famous among interior designers and craftsman.
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  4. That space is quite limited. Not sure why the Japanese love doing this.

  5. Amazing! I dream of only a small house in the future. I'm glad I was inspired by this.

  6. Most of the things from Japan now is for small spaces na. But I I hope the quality is still good!

  7. maximizing what is available is hard, but with much thought, it can be accomplished. :)

  8. less is more is what I think they call it ... its always a good thing to have space though ... still, as they say, if there's a will, there's a way

  9. Creation plus Perfection is equal to Japanese.

  10. For me, I'd still prefer a spacious room than those ones though I liked their creativity so much in designing their rooms.

  11. Japanese are really very creative.. and very smart!

  12. Like the photo..Real Japanese thingie.

  13. Cool. Actually, Ikea is a good place to shop furniture and everything because you can choose different styles, designs, etc. But the quality isnt good as you expected. But yeah, this is what i like about them. You can get ideas on how to make a home in a small parameter. :)

  14. Japanese are practical, prompt,innovative people and very industrious. They give much weight to their honor.

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