|UNIQLO Cast - Chris Tiu, Iza Calzado, Nikki Gil and Chito Miranda - on UNIQLO latest brochure|
UNIQLO introduces the Philippine Casts to embody its MADE FOR ALL Philosophy.
UNIQLO, the global apparel brand from Japan announces the complete CASTS of highly admired Filipino personalities to embody its MADE FOR ALL Philosophy. MADE FOR ALL is the UNIQLO brand philosophy that captures the company's vision of providing casual clothing that is made for all people regardless of age, gender, ethnicity or any other ways that define an individual. The "UNIQLO Casts" plays a viral role in creating a bridge between the UNIQLO brand and the heart of every Filipino.
|Maria Izadora "Iza" Ussher Calzado is what you call a "Triple Treat" - can act, dance and sometimes sing. She is part of ABS-CBN's impressive roster of talents and is a co-host of ABS-CBN's hugely popular Sunday noontime show ASAP.|
|After singing the popular TV ad jingle of a popular softdrinks brand, there was no stopping Monica Pauline "Nikki" Gil from conquering local show business. She loves hosting, singing, acting in movies and even in theaters. She is also an advocate protector of environment, and a popular product endorser.|
|Funny and witty, Alfonso "Chito" Miranda is a singer, songwriter, and lead vocalist of Parokya ni Edgar, a funk rock/alternative group that made ripples in the early 90s music scene. Their group gave Filipino rock music a truly unique sound that was loved by many Filipino music fans regardless of socio-economic status and age.|
|Christopher John Alandy Dy - Tiu or "Chris Tiu" is a true sports figure, an inspiration for education (with two college degrees), he hosts, does product endorsements and commercial modelling. Also owns a business - all these while projecting a wholesome image.|
Chris Tiu, Iza Calzado, Chito Miranda and Nikki Gil are the faces of UNIQLO in the Philippines. The company believes that FILIPINO CAST members exemplify the MADE FOR ALL philosophy in their own daily lives. Each brand ambassadors personifies different characters - sporty, fun, witty, serious, spontaneous - bringing out their own individuality. Despite these differences, they find a piece in UNIQLO that suits their distinct preference. Through the Pinoy Brand Ambassadors Chris, Iza, Chito and Nikki, UNIQLO trusts that Filipinos will identify themselves in every product offering that the brand is set to bring to the Philippines.
|Katsumi Kubota, Chief Operating Officer or Fast Retailing Philippines|
"We are happy that the UNIQLO cast is finally revealed. We believe that they will be able to communicate UNIQLO's brand message and philosophy - MADE FOR ALL - with such zeal and passion. Our objective is to let Filipinos know that UNIQLO has clothes for very individual, no matter they are, what they love or where they are from. As we say in the company, there is a UNIQLO for everyone," explains Katsumi Kubota, Chief Operating Officer of Fast Retailing Philippines, during the sidelights of the UNIQLO Cast Party last May 16, 2012.
The announcement of the four members of UNIQLO CAST serves as a showcase of the brand's preparations for the opening of its very first UNIQLO store in the Philippines this coming June 15, 2012 at the 2nd Floor of SM Mall of Asia in Pasay City.
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