David Gandy and Jourdan Dunn's billboard rolling into Olympic Stadium.
Kate Moss, Naomi Campbell, Georgia May Jagger, and a slew of other famous British models turned the London Olympics closing ceremony into one of the world's most-watched runway shows Sunday night. The models — each clad in different metallic gold designs from some of the best designers working in London — were wheeled into the ceremony inside billboard-sized photos of themselves while David Bowie's song "Fashion" filled Olympic Stadium. The images were stripped away to reveal the live models, who walked to the center of the field to glitter and pose in front of the very global audience for a few moments before walking out.
Naomi Campbell photographed in Alexander McQueen.
Georgia May Jagger photographed in Victoria Beckham.
"It's such an amazing platform for the brand, having billions and billions of people watching," said Christopher Kane, who spent some 80 hours working on the coat and pants Stella Tennant wore during the ceremony. "That's another reason why I wanted to do something different, instead of a dress."
Kate Moss wearing Alexander McQueen.
Naomi Campbell wearing Alexander McQueen.
Lily Donaldson wearing Vivienne Westwood.
Sam McKnight, who worked on the models' hair, observed that the closing ceremony "was about British icons, not just athletics." Jourdan Dunn, who walked the runway in a dress by Jonathan Saunders, called the evening the "highlight of my career so far." Karen Elson said she couldn't "begin to express how much I love Naomi, Kate, Georgia," and the other models who walked with her. Makeup artist Val Garland called the fashion portion of the show "the best moment ever!"
Alexander McQueen, Burberry, Erdem, and other British fashion houses also created outfits for the occasion.
Stella Tennant wearing Christopher Kane.
Lily Cole wearing Erdem.
The models took center stage at Olympic Stadium.
The models leaving Olympic Stadium.
*excerpt from Fashionologie