Good news to me and to my fellow hair aficionados - the leading hair products from Japan is finally here, as Mandom Philippines, Inc launched Lucido-L Hair Supplement last Friday March 22, 2012 at SM Makati City. Lucido-L helps give bring back our hair moisture and glow instantly. Lucido-L offers two types of treatments - Lucido-L Hair Treatment Oil, and the Lucido-L Styling Milk.
LUCIDO-L HAIR TREATMENT OIL - repairs dry and damage hair during sleep, making hair soft, smooth, with CMC-like ingredients filling up the gaps caused by damage.
LUCIDO-L STYLING MILK - is powered by high penetrating Hyaluronic Acid that coats hair strands, keeping it soft, tangle-free. Lucido-L products has light, fruity-floral fragrance.
Mr. Hiroshugu Ohashi , General Manager of Mandon Philippines
What is CMC?
Mandom Philippines General Manager Mr. Hiroshugu Ohashi explained that having a healthy hair should have the ability to retain moisture and this is where CMC or Cell Membrane Complex plays a vital role. A combination with CMC-like ingredient is present in all LUCIDO-L products. CMC exists among cuticles and cortex cells to help them bond with each other and also works as a path of water to transport water to cells. When CMC is lost due to hair damage, cuticles and cortex cells break away, reducing the water-maintaining ability of the hair.
Mr. Hideo Kawakita, President and CEO of Mandom Philippines
Aside from the hair fashion show, Lucido-L also gives free hair treatment sessions to their guests, and the sweet Lucido Ladies discusses the advantages of the new products.
Here's the illustration on how to restore our hair's good health.
Lucido-L Hair Supplements are exclusively available in all Watsons Store.
I would like to thank Ms. Patricia Gregorio, Marketing Manager of Mandom Philippines for giving me these Lucido-L samples. Wanna know my verdict? Stay tune to my next post!
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