Art Expression: Winning Bag Design for FREEWAY Bag Design Competition, and other designs we love

Freeway is one of the Filipino clothing brands, that rocks the Philippine fashion industry. Not only because of its trendy designs and affordability, Freeway is also famous for collaborating with local National Artists for their collections. It is their Unique selling point that captures the heart of every Filipino fashionista, celebrating being a "Filipino" by also wearing it's symbolic clothing. 

Through its National Artist Collectors’ Series which began in 2009, FREEWAY has gained the respect and trust of numerous Philippine National Artists and their families. FREEWAY has successfully collaborated with the following artists and/or their families and has had the honor of interpreting their works in its apparel:

Nick Joaquin (Literature)
Ang Kiukok (Visual Arts)
Jose Garcia-Villa (Literature)
Ramon Valera (Fashion)
F. Sionil Jose (Literature)
Vicente Manansala (Visual Arts)
Levi Celerio (Music)

During the first quarter of 2013, FREEWAY have released their latest Bag Design Competition. The said competition is open to all contestant nationwide. The theme of the design competition is Filipino Patriotism, and the chosen winning design will be featured to its latest Summer Collection. The above two bag designs won the competition which are created by Kevin Roque and Christine Sioco.

There are hundred of designs submitted, but I picked my ten (10) other designs that I do like. I like it because of it's very unique concepts and creativity, plus I am personally attracted to colorful designs.. 

The symbol of this queen peacock is the grand attitude of Filipinos towards arts, colors, music, love and family. And with faith in God, we can continue to enjoy these precious gifts. Because life is about being able to move on after every trial. We keep it colorful and win over the dark challenges. We carry on like real fighters. And Filipinos have always kept the best pride within ourselves- to stand up after every fall.

 by Bianca Mae Sebastian

 This is my own idea of combining all our countries most celebrated traditions and grandiose festivals, from Luzon, Visayas and Mindanao, a celebration of life, thanksgiving, our religion and us being a free spirited being. My Queen of Festivals is a fusion of our countries most famous and celebrated festivals such as Sinulog Festival of Cebu City, Masskara Festival of Bacolod City, Dinagyang Festival of Iloilo City, Moriones Festival of Marinduque, Panagbenga Festival of Baguio City, Ati-Atihan of Kalibo Aklan, Kadayawan Festival of Davao, Tawo Tawo Festival of Bayawan City and Pintados Festival of Leyte. Our festivities fly high, spreads the sounds of happiness and richness of the Filipino culture to the entire nation and to the whole wide world, wherein people bound to experience all of this would definitely say "Hey come visit the Philippines, it is just simply amazing, definitely It's More Fun in the Philippines!"

by Bryan Cinco

This work encompasses the history and the religious beliefs of the Filipino people. Although our religion has evolved from Animism to Islam, Christianity, and others, it did not change how we saw our country and its people. The rust signifies that even though the past is not visually present it will forever remain in our identity. The permanent marks of the rust also represent the effects of various influences from other nations. The “anting-anting” embroidered on the dress in the background shows how our past will always remain behind us but still be there and the other images in the foreground show the modernization of our culture. The rust is still present in the modernized images due to the fact that our ancestors tried to resist the changes but eventually the influences pushed through and is now part of our culture. The baro’t saya is one of the most recognizable Filipino garments which connotes how it can adapt to the modern times and still show how beautiful traditions can be. The Philippines, although having gone through many difficulties and stuggles still has a culture and history that should be treasured forever.

by Paola Concepcion Germar

My design is evolves around the traditional and well crafted hand woven bags used by Filipino in the Spanish era, fused with tribal art or batuc. I came up with a design that is purely a mark of a Filipino.

by Oscar Del Rosario

The jeepney is the most common and cheapest mode of transportation in our country. It is also unique in our culture as it can only be seen in the Philippines. It illustrates qualities of being a Filipino in many ways; from the arrangement of seats to the design of its body. It shows our communal qualities and the festive aesthetics common to many Filipinos. The artwork shows an arrangement of jeepneys like an endless chaos of shapes and colors signifying their association with the daily commotion we observe in the streets of our cities and towns. I want to present it in a way to show that even if it is involved in many traffic troubles, it displays at the same time the unique artistry of Filipinos as we can see in its wide array of colour and accessories.

by Timothy Reynaldo

Allow your imagination see the rice terraces, male Ifugaos, sea, sunset, and kakanin. “Kumare” a term commonly used for a Filipina can be interpreted in different ways this days like in my illustration which is my representation of some of what Philippines has to offer.

by Marie Odessa Pacheco

This Artwork represents the three majestic visage of the Philippines encapsulated in its three islands. Take a peek through the shining glare of the country and truly feel that IT IS REALLY MORE FUN IN THE PHILIPPINES.

by Edryan Lorenzo

Mindanao Beauty – touted as the “Land of Promise”, Mindanao is also a land teeming with bountiful blessings from its natural beauty to its colorful culture. The “banig” background represents interwoven diverse and yet unique culture and religious beliefs. The focal point of this art work is the silhouette of the Singkil Princess showcasing her grace and poise. But looking deeper into the picture, Mindanao is indeed a beauty to explore.

by Jethro Barile

 Bahagi na ng ating pang-araaw-araw na pamumuhay ang musika. Kahit noon pa man, ang musika ay paraan na upang ipahiwatig ang mga saloobin, pangarap, kahilingan at bahagi na rin ng mga kinasanayang ikasyon ng ating mga katutubo. Sa paglipas ng panahon marami rin sa ating mga Pilipinong kompositor at mangaawit ang nagging tanyag, dahil sa taglay nilang talent at higit sa lahat ay ang pagbibigay papuri sa ating baying sinilangan, sa pmamagitan ng musika. Sa kasalukuyang panahon ay patuloy pa rin naman ang pamamayag ng musikang Pinoy. Sana sa susunod na henerasyon ay lalo pang umusbong ang mga natatanging talent sapagkat bahagi na ito ng ating kultura at maituturing na rin naming sining, na nakakapagbigay ng dagdag kulay sa buhay nating mga Pilipino.

by Ruby Jean Miranda

The sari-sari store embodies the best qualities of every Filipino: in living in the present moment, in building community, and in being enterprising. The sari-sari store is a symbol of the “tingi” culture- where instead of buying items at full price, Filipinos would choose to buy portions only good for the day. This reflects the Filipino mentality of living life in the present. The sari-sari store is the ordinary Filipino’s tambayan. It is where stories are exchanged, and lives are knit together by something greater than oneself. It is a symbol that communicates that life is not meant to be lived alone, but in community with each other. It is also a means by which ordinary Filipinos thrive beyond their circumstances by being diligent and enterprising in order to provide for a better future for their families.

by Jerome Calderon


  1. Those are just really colorful design for bags. and I like the sari-sari store piece.

    1. I agree, it's a pity that only two designs are chosen as winners. But for me, I love to have it all

  2. the designs are nice! but i love the winners, especially the printed face of the lady :D


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