SM AURA PREMIER: A Fashion Powerhouse

MANILA’S stylish set can look forward to a lot of shopping excitement when SM Aura Premier opens its doors on May 17, 2013.

As it brings together the best of both international and local retailers seeking the ideal destination for its concept stores, there’s a lot of talk about the new global stores opening. And the news is that many of these will have their first stores in the Philippines in this new upscale mall.

Ready to shop? Suiteblanco, J. Lindberg, BB Dakota, Minelli, Stuart Weitzman, and Farah Vintage have chosen to open their first stores in the country at SM Aura Premier. Stefanel makes a comeback to Manila, American Eagle spreads its fashion wings, TM Lewin brings its superb tailoring to another place in town, and of course there are fashionista favorites Forever 21 and Uniqlo. Here’s what makes SM Aura Premier a fashion powerhouse.


J. LINDBERG, is a Swedish clothing company marketed as a 21st Century lifestyle brand. Successfully combining fashion and sportswear, the company’s main collection and its progressive golf and ski collections are sold in 30 countries worldwide.

BB DAKOTA, BB Dakota is a modern lifestyle brand designed by mother-daughter team, Gloria and Katharine Brandes. Each of the women brings their distinct viewpoint to the design process, which is what gives the BB Dakota look its compelling duality. Gloria and Katharine are united in the goal of bringing good, smart design to strong women and to create clothing whose sexiness emanates from its subtlety and sense of humor. BB Dakota can be found in the US and internationally at fine boutiques and department stores as well as bbdakota.com.

MINELLI, specializes in shoes and bags from France. Combining elegance and audacity, Minelli collections represent current trends interpreted in a feminine way. The brand is synonymous with a choice of powerful models: full details of originality, attractive color schemes, and quality.


STUART WEITZMAN, is a high-end shoe company, known for using unique materials like cork, vinyl, lucite, wallpaper, and 24-karat gold and are sold over 70 countries.

FARAH VINTAGE, Farah vintage was found in the 1920’s and is renowned for its quality and craftsmanship. Its line for men and women is very famous for its quality and design patterns and also for its flexibility. Farah vintage sale has brought a very good outlet for the people who are thinking to opt for this clothing. Farah vintage sale consists of the garments both for men and women like shirts, shorts, trousers, boxers etc.

SUITEBLANCO is a Spanish company specialized in the design, production, distribution and sale of all types of accessories and clothing for the modern woman and man, a demanding public that looks for constant novelties and for whom day by day we try to be the best. It currently has over 240 shops spread around 15 different countries.

STEFANEL, a historic brand of Italian fashion, has been known for its strong retail presence all over the world since 1982. The Group’s Stefanel is wide and varied and provides the flexibility necessary today to compete successfully in world markets.

T.M. Lewin, The first T.M.Lewin opened in Jermyn Street in 1898. This bustling London Street soon became a magnet for the world’s finest tailors and Mr. Thomas Mayes Lewin was among the industry’s original innovators. A hundred years ago, shirts didn’t have buttons down the front. T.M.Lewin’s ‘coat-shirts’ were not only pioneering, they are a prototype of the modern shirt worn today.



AMERICAN EAGLE OUTFITTERS is an American clothing and accessories retailer, headquartered in Pittsburgh, Pennsylvania. It was founded in 1977 by brothers Jerry and Mark Silverman as a subsidiary of Retail Ventures, Inc., a company which also owned and operated Silverman’s Menswear and has more than 900 stores worldwide.

There’s more fashion fun ahead with the series of shows from these brands: Forever 21 on May 17, Uniqlo on May 18, and Bench on May 19. All shows will be held at the SM Aura Premier Upper Ground Floor Atrium from 3:00 to 6:00 PM.

Source: Malaya.com.ph
Photos: credit to the owners

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