UNIQLO announces a collaboration with O’2nd, to offer the Korean women’s brand’s fun and funky summer dress collection at all UNIQLO outlets across its 13 markets worldwide, and at its online store.
The collection will feature “The Little Band Dress”; an assortment of colorful belted dresses based on the multifaceted function of dressing with form combined with the color block, cut out, stripes, and floral print signature elements of O’2nd.
UNIQLO has a long record of successful collaboration with global brands, including +J, and UU. This latest tie up with O’2nd was driven by Yukihiro Katsuta of UNIQLO R&D, who said, “We have often collaborated with Western and Japanese designers, and this time we are pleased to partner with a Korean brand aiming to take itself from Asia to the World.”
O’2nd was established in 1997 in Seoul, Korea. Evoking the elements of Pop culture in a contemporary state of mind, under the direction of the parent company SK Networks, the brand transcended to visual displays of the pop element boutique concept shops throughout Korea, and a greater concentration in China in 2009. Following the established leading role in the contemporary markets of Korea and China, foot printing the namesake label based on the philosophy of youth and fun, O’2nd proceeded with its global launch, developing an advanced contemporary interpretation defining and reinventing classics through a modern lens. The collective captures the colorful, quirky, multifaceted spirit of the O’2nd girl and her unparalleled sophistication of combining humor and classic. The advanced collective was launched in 2011 exclusively to top tier stores globally; A national exclusive launch and campaign with Barneys New York, Harvey Nichols UK, HK, UAE, furthermore to top establishments throughout Japan including Barneys Japan, Isetan and Opening Ceremony.
The brand is continuing their expansion in the global market, strategically planning each partnership, continuing to maintain the brands sensibility for discovery, through select distribution.
O’2nd is managed by SK networks, and the president Kevin Cho said, “It is very meaningful that UNIQLO, which has already done the collaborative design project with global fashion brands such as Theory, Undercover and Jil Sander, appreciated the design competitiveness of O’2nd and suggested the collaboration. Through this collaboration, it’ll give an opportunity to people around the world to meet and experience O’2nd.”
The O’2nd summer dresses are composed of twelve items, all available only at UNIQLO SM Mall of Asia beginning from May 16, 2013 for between Php 990 – P1990.
Currently, O’2nd products are available at department stores and select retail shops across 14 markets, including Japan, China, Hong Kong, Singapore, Russia, the U.K., and the U.S.