Bebe opens its Flagship store in Manila


Get ready and get set as the doors to the first ever bebe store here in Manila opens last July 25, 2013 at the level one of the  Shangri-la Plaza Mall, bringing its much-awaited pre-fall line “California Sentiments” to Philippine shores.

Founded by Manny Mashouf, bebe is known for its bandage dresses, bright prints and colors, flattering dresses and tops. Its signature look of hip, sophisticated, body-conscious fashion is the ultimate expression of style.

The bebe brand's first store opened in San Francisco in 1976, catering to the needs of the confident, sexy, modern woman. Today, bebe has established itself as one of the world’s top fashion retailers, with over 250 retail stores and more than 100 international-licensee operated stores.

bebe was brought to the Philippines by the RSH Group, who has been the licensee of bebe in Asia and the Middle East, and who has finally answered the demand of the modern Filipina for a brand that is exclusively for women that offers high-quality and trend-right products. 

The bebe brand attracts customers who are intrigued by the playfully sensual and evocative imagery of the bebe lifestyle. The bebe woman is not defined by mere looks – she is defined by her attitude: assertive, sexy and stylish. Confident and cutting edge, this is exactly what a the modern Filipina embodies, coupledwith a dash of sophistication and knowledgeable fashion choices.

bebe's pre-fall collection, “California Sentiment”, brings out the sexy confidence of the modern woman, who is the epitome of living the sensual and sophisticated lifestyle. Inspired by the classic ‘70s Americana, bright colors and captivating prints, added to the iconic Route 66 road-trip-type vibe, which spans across the United States from Los Angeles to Chicago. bebe’s “California Sentiment” collection features a fabulous variety of day, evening and activewear that stays true to the brand’s sophisticated and sexy style with complimentary cuts that flatter every body type. With lace-up details and glamorous high-shine, enhanced by an earthy, transitional summer-to-fall palette of deep red, gold and warm neutrals, the “California Sentiment” line gives us the look and vibe of the distinct, sensual, Southern California woman.

Bodycon dresses and miniskirts, cutout dresses, flowing high-low dresses, moto jackets, embellished denim, sheer blouses and peplum tops make up the key pieces of the “California Sentiment” line. Add a little mixed metallic jewellery with chain details and hammered treatments for that signature bebe glamour the brand is known for. 

Statement-making, aztec prints bring contemporary fashion into the closets of the classic bebe woman, with woven-trim handbags and quilted platform heels that round out the line for that head-to-toe chic and chill Southern California style.

bebe women can expect to find new and exciting products from the bebe Philippines store every week, plus a new collection every month! 

For more information and updates, 
visit the bebe Philippines Facebook page at, 
and follow bebe Philippines on Instagram
 and twitter at @bebePhilippines

The bebe California Sentiment collection is now available at the bebe boutique:
Ground Floor, Shangri-la Plaza, EDSA corner Shaw Boulevard, Mandaluyong City


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