It’s being called the world’s first Twitter-based hotel. A social experiment that aims to connect guests with one another. Or, a virtual dating service that straddles the line between the online and offline world.
The Sol Wave House in Majorca has launched an experiment for their guests -- a demographic made up mostly of young party-seekers -- that tries to create a virtual community through Twitter.
Using the hashtag #SocialWave which is only available from the hotel’s wifi, guests enter a virtual chatroom where they can interact, chat, share photos and send their best pick-up lines in 140 characters -- or less.
Two Twitter “concierges” have also been hired to answer their guest requests via Twitter and generate conversation in the community.
Want to meet the guest with whom you’ve been exchanging those steamy one-liners? Arrange to meet at the #TwitterPoolParty held every Friday at the hotel.
But the concept of a Twitter hotel is getting mixed reviews, with some pointing out that the idea of being constantly attached to a smartphone defeats the purpose of a relaxing holiday and unplugging from the virtual world.
Others point out meanwhile, that for the digital generation, there is no such thing as disconnecting.
For example, the Marriott chain in Australia plans to hire virtual “teen concierges” who will serve as virtual tour guides for their peers, offering travel tips on local activities, restaurants and attractions. Teen guests will also be invited to text, email or connect with the teen concierge on Facebook and Twitter.