Aerin Lauder Launches Family-Inspired Fragrance Line


Aerin Lauder, the heir to beauty brand royalty, will soon be introducing five new fragrances to her lifestyle brand, AERIN. Inspired by memories of her late grandmother, Estée Lauder, and special moments in her own life, Lauder’s new fragrance line will premiere in November 2013.

First unveiled in 2011, the AERIN line will feature this newest collection to the brand, which already includes personal and home accessories and home fragrances. Lauder collaborated with her senior executives and home décor licensee to develop the scents, the distinctive fabric and print-inspired packaging and flacons, each boasting a large single stone. The five fragrances feature the scents Gardenia Rattan, Amber Musk, Lilac Path, Ikat Jasmine and Evening Rose.

Gardenia Rattan captures the spirit of summer and has sparkling wet marine notes combined with gardenia, tuberose and Tahitian tiare and amber.

Amber Musk is inspired by winter, blending ambrox, coconut water, rose centifolia absolute, benzoin and musk.

Lilac Path is inspired by the lilac bush that blooms in memory of Estée Lauder and combines lilac with galbanum, creamy jasmine lactones, angelica seed oil and orange flower.

Ikat Jasmine intends to personify a modern woman with its key notes of jasmine sambac and jasmine Egypt infusion combined with exotic tuberose fleur, tuberose infusion and honeysuckle.

Evening Rose is meant to be a day-to-night fragrance and blends juicy blackberry, rich cognac, voluptuous rose centifolia and Bulgarian rose.

AERIN fragrances are priced at $110 for a 50ml bottle and will be carried in about 100 specialty stores, including Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, Esteelauder.com and Aerin.com.



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