(Manila, Philippines) Who would have thought that a shoe brand made for women’s convenience was actually an idea born out of four men? That’s how this UK-based, fashion-forward foldable shoe brand started. One of the founders, who prefers to remain incognito, lost a bet and experienced going to a party in 6-inch stilettos. And the rest was painful-feet history.
Butterfly Twists was designed with girls-on-the-go in mind; offering a set of innovative shoes that can be folded, stored in a pouch, and stashed in a bag. Originally introduced to the market as after-heels footwear, Butterfly Twists took a different course. It was a game changer in its field, making each pair not only stylish, but also durable enough for a whole day walking affair. The brand understands that for women, walking and being in style are serious business.
Its latest offering for Autumn Winter 2013 showcases over 30 new designs and color selections, expanding its shoe line beyond foldable ballet flats to cater to different women’s needs. Butterfly Twists had already introduced the Berkeley, the foldable traveling boots, and upped the ante with the Windsor Wellies, which are rollable rain boots.
“The way women live today, everyone seems to be enjoying the on-the-go lifestyle. You have a career, you travel, you shop, you go out a lot, you workout, and you have a family to attend to. This is why Butterfly Twists is here as their shoe partner whatever activity they do – a shoe on the go for the woman on the go,” shares Mark Quaradeghini, co-founder of Butterfly Twists, who flew all the way from UK to launch the collection.
“We want women to be able to do the things they love in confidence. You will walk in style without having to worry about painful feet, which can only be delivered by a shoe made with the busy woman’s lifestyle in mind. That’s our brand essence, and that’s what Butterfly Twists delivers,” states Quaradeghini. “We are happy to have found a partner in the Philippines who understands the distinctive needs of Filipina women, namely Lina Claudio, President of Butterfly Twists Philippines.
Ends Claudio, “We are grateful that Mark took the time to travel all this way to help us introduce the collection. We look forward to seeing you at our stores and trying out for yourselves the fashionable comfort of each pair.”
About Butterfly Twists
Butterfly Twists collection of folding shoes and folding boots are redefining style, comfort and fashion. We have a wide selection of affordable and practical ballet pumps that can be worn for everyday use and are perfect for almost any occasion from driving to clubbing and shopping to traveling. All of our ballet pumps and boots designs are innovative and include different colours and styles making sure that your foldable shoes always stand out from the crowd. For more information visit www.facebook.com/ButterflyTwistsPhilippines and @BTwistsPH on Twitter.