Hermès launches new silk scarves every season. However the French label has debuted an app to wear these scarves the right way, in authentic Hermes-ian style.
Available for iPad as well as iPhone, Hermès Silk Knots app is an interactive platform to knot it up effortlessly. Why throw a scarf casually over your shoulders when you can drape it in an elegant and unconventional way.
The free application with step by step videos makes it easy for users to learn to tie a scarf in six different styles. Moreover, a new series of knots will be added each season. Twenty new Hermès knotting cards feature interesting ways to wrap these silk accessories.
The virtual tutorial will also keep ardent shoppers updated with latest scarves from the Autumn/Winter collection and lead them deeper in to the Hermès Silk universe.