|Global ambassador Lee Min Ho poses for innisfree|
Eco-conscious Jeju-based brand innisfree – and dapper global ambassador Lee Min Ho – is set to show Singapore shoppers that there's more to Korean beauty than cosmetic surgery
Travellers tired of lugging home luggage after luggage of innisfree products, give your credit cards and aching backs a rest: the trendy South Korean beauty brand will be opening shop right here in Singapore come November 22.
Billed as one of the first Korean brands to place sustainably sourced natural ingredients front and centre of its products, innisfree – which means "free island" – was born amidst the bucolic plains of Jeju island back in 1979.
Since then, it has literally taken a leaf from Jeju to create skincare lines drawn from the bounteous resources of the island, such as pesticide-free green tea, canola and crushed volcanic stone. One of its hero products – and our personal go-to for dry-skin days – is its Green Tea Seed Oil ($57), which we massage into our cuticles and eyebrows as a nightly leave-in treatment.
Green shoppers will also be pleased to know that innisfree makes a point to use recyclable materials and biodegradable soy ink as part of its beautifully minimalistic packaging. The products are also free of the Big Four baddies of natural skincare: parabens, animal ingredients, artificial colourants and pore-clogging mineral oils.
If innisfree goodies are good enough for porcelain-faced global ambassador Lee Min Ho, they're good enough for us!
The innisfree store will open on November 22 at Takashimaya S.C., #B2-34/35. For more information, visit global.innisfree.co.kr/global/en/eng_main.jsp. You can follow the brand on Facebook at www.facebook.com/innisfreesingapore.