|Designer Stuart Weitzman and Brand Ambassador Kate Moss|
The Milan Fashion Week Fall/Winter 2013 went big this year with fashion shows, interviews, and parties featuring themes inspired by ancient and modern architectures from around the world. Fashion influencers from the Philippines flew to Milan and attended the Stuart Weitzman Milan flagship boutique at the iconic Via Sant’ Andrea during the height of the Fashion Week, hosted by shoe designer Stuart Weitzman and the brand’s global ambassador, the iconic Kate Moss. These fashion and style influencers from the Philippines were Vice President of SM Supermalls Steven Tan, Assistant Vice President for SM Premier Malls Michelle V. So, Deputy Editor, Associate Publisher of Lifestyle Asia and Stuart Weitzman Philippine Ambassador Cheryl Tiu, Philippine Star Therese Jamora-Garceau, and international fashion bloggers Bryan Boy and Ingrid Chua-Go.
|Blogger Chiara Ferragni|
Set in the world’s premiere shopping destination, the 3,000-square-foot store at Via Sant’ Andrea marked the 100th Stuart Weitzman global retail store. The store also debuted the innovative retail concept designed by world renowned architect Zaha Hadid. Stuart Weitzman has been the forefront of style and design, and his collaboration with Zaha Hadid to develop these retail concept stores reinforces his vision and commitment to breaking new ground. Her works have been hailed as an architecture that transform our ideas of the future into concepts of bold and visionary forms. The retail design is fluid and playful with a dialogue of geometry and materiality that creates an enchanting rhythm of folds and recesses, further shaped by functional and ergonomic considerations. Rooted in a palette of subtle monochromatic shades, Zaha Hadid creates an interior landscape of discovery, centered on two separate zones, to enhance the relationship between customer and the collection.
“The design is divided into invariant and adaptive elements to establish unique relationships within each worldwide location; yet also enable every store to be recognized as a Stuart Weitzman space,” explains Zaha Hadid.
“This is a major new initiative that will help achieve the next phase of growth and raise brand recognition worldwide,” said Stuart Weitzman, Executive Chairman. “I know that the marriage of Zaha Hadid’s incredible architecture and my collection will create a one-of-a-kind retail experience.”
Stuart Weitzman revealed his Fall/Winter collection during the event with the brand’s global campaign, “Made for Walking” starring Kate Moss. The featured film highlights the beloved iconic 50/50 boots and how easy and natural it feels to wear them. This short film is posted on the www.stuartweitzman.com website for everyone to watch. The Stuart Weitzman Fall/Winter collection, especially the famed 50/50 boots, is available in the Philippines exclusively at Stuart Weitzman SM Aura Premier Level 1 – the 98th global retail store.
ABOUT STUART WEITZMAN HOLDINGS LLC
A little obsessed with shoes.
Stuart Weitzman Holdings LLC, a global leader in designer footwear, operates 45 retail stores across the United States, including New York, Beverly Hills, Chicago, Boston and Las Vegas. The company also has 50 international stores and is sold in more than 70 countries. A luxury brand built upon the idea of creating a beautifully constructed shoe, founder and designer Stuart Weitzman’s main objective has always been to merge fashion and function. The first thing a women puts on in the morning and the last thing she takes off at night, his shoes are designed to feel as good as they look and to look as good as they feel. SM Aura will be the site for its flagship store here in the Philippines. Visit www.sm-aura.com for more details.