Following in the footsteps of his wife, Canadian actor Ryan Reynolds has been named the face of L’Oreal Paris Men Expert. Just four months after his wife, Blake Lively, was announced as the new global spokesperson for L’Oréal Paris, Ryan will represent the Hydra Energetic range from the brand.
“I feel honored and excited to join Men Expert, a brand that represents the essence of modernity, edginess and technology,” said Ryan of the partnership with L’Oreal Paris. “I love the driving force that leads it to constantly provide the best products for men like me who are always doing 1000 things at the same time.”
“Ryan Reynolds is the perfect embodiment of the contemporary man: genuine, uninhibited, strong and powerfully charming. Incredibly talented, he strikes as an enthusiastic and generous actor, a perfect match for Men Expert,” said Cyril Chapuy, brand global president, L’Oreal Paris. “We’re thrilled to welcome him, especially since 2014 marks the tenth anniversary this year! What a great way to celebrate.”
The L’Oréal Paris Men Expert products include moisturizers, exfoliators and facial scrubs designed especially for men. The campaign was shot by photographer Kenneth Willardt.