Only Karl Lagerfeld can think of divas dressed in haute couture heading to supermarkets for grocery shopping! Why else would he transform the Grand Palais into a large Chanel supermarket to stage his autumn/winter 2014 collection in Paris?
Chanel creative director is renowned to dish out out-of-the-box themes and ingenious plans to exhibit his collections and wow the media as well as the fashion world. Only he could add oomph to a mundane location like a supermarket and give it a Karlistic makeover in form of a Chanel Shopping Center.
Making it appear like an everyday errand, the set up as well as the show was a super hit with all those in attendance too. Emerging like a typical supermarket, the Chanel store was stocked with double C branded stuff that is never otherwise seen on the runways or in the aisles of the stores! The shelves were loaded with almost everything that is found in your supermarket but with a Chanel tag. Stuff like groceries including eggs, coffee, cereals, ham, breads, cheese and the likes along with doormats inscribed with Mademoiselle Prive were seen in the aisles.
As the show started, the models stepped out and unlike their usual stiff walks on the runways, strutted down the aisles, picking up necessities and pushing Chanel branded trolleys too!
Mr. Lagerfeld had his reasons in place to support his decision of setting up the Chanel show in a supermarket set during Paris Fashion Week. He stated, “Why a supermarket? It is something of today’s life and even people who dress at Chanel go there — it’s a modern statement for expensive things.” Its not only people like you and me, but even the future Queen of England, Kate Middleton, has been spotted shopping groceries at the local supermarket!
He also added that “Luxury should be worn like you’re going to the supermarket. It’s the pop art of the 21st century.”
Cara Delevingne and Rihanna were tempted to do some grocery shopping but in style by hopping on to one of the trolleys which was being pushed by Joan Smalls.
Tweeds as well as pop colors dominated the collection worn by models as most of them were clad in tweed suits, shiny tops, metallic jeans, leather trouser, quilted jackets. Sporting signature Karl style, the clothes were teamed with sneakers and boots also in tweed.
All the products on the shelves were real, consumable products and especially manufactured for this show. Though the attendees would have loved to walk back home with at least some of the Chanel-goodies from the Chanel Store, it is reported that the brand has plans to donate all the stuff on display to charity.