ETEREA, a Stylish Debut for Genny's new Perfume

The Famous Luxury Pret-a-porter Fashion House Launches a new Fragrance for Women, Transferring its Unique Style to the Beauty Sector




ETEREA makes its debut. The new fragrance created by Sara Cavazza Facchini and legendary nose Maurizio Cerizza evokes the unique, sophisticated world that is part of Genny's style.

"I love authentic women, women with a womanly scent, with a perfume of silk and femininity. This fragrance reflects Genny's values and is synonymous with elegance and simple, sophisticated modernity; in other words, the quintessence of women's nature," Sara Cavazza Facchini, artistic director, Genny

A fragrance redolent with the sensory atmospheres of a magic garden. Its vibrant notes of Italian lemon and softer shades of raspberry refreshened by a hint of green tea are intensified by a rich floral heart of damask rose, jasmine and royal orchid leading to sensuous, enveloping base notes of precious woods, amber, vanilla and musk.

The elegance of fil coupe adds an ornamental touch to the glass bottle, which widens gradually from the base. The infinite plays of light created by the knurled surface of a jewel-like gold corolla stopper lend a strong, elegant effect. The delicate touch of damask rose adds a light pink shade to the fragrance for a totally elegant, harmonious perfume.

This perfume, made by Italart - a renowned Parma-based company established in the '50s and famous across the world for its production and distribution of perfumes made for its own brand and under license. ETEREA makes its official market debut on October 2014 through worldwide distribution in select perfumeries and Genny boutiques.



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