Alexander Wang debuts women's denim line with provocative new ads

The New York-based designer is coming out with a new line of jeans, and is hoping to spark controversy by showing German model Anna Ewers in a campaign that makes Calvin Klein ads look tame.




An advertisement for Alexander Wang’s new denim line makes the old Calvin Klein ads look downright prudish.

It's a clothing ad — without the clothes?!

Alexander Wang announced a new denim line with a pair of raunchy ads showing German model Anna Ewers wearing the jeans as an afterthought, bunched around her ankles. Her breasts are covered only by the designer's name.

The second image, which was posted Tuesday evening along with the equally suggestive caption "Coming Soon," shows Ewers placing a well-oiled hand between her legs, with the jeans lowered around her thighs, making even the most risqué Calvin Klein ad look downright prudish.
"Once you see it, you can't stop thinking about it," Wang told WWD of the salacious snaps, which herald the line's launch on Dec. 8.


Another pic from Alexander Wang's new advertising campaign


Not all viewers took kindly to the provocative pictures, snapped by famed fashion shutterbug Steven Klein and developed by creative agency KiDS.

"Are you having trouble selling your clothes seeing as you don't even show your clothes in these denim ads?" one person wrote on Facebook. "Thought the ad was for women."
"Oh look, we have no good ideas left, so here's a naked woman to sell jeans," another lamented.
But that is exactly the sort of controversy the young designer, 30, is hoping to stir.

"Of course, there are going to be people who disagree with it," Wang told WWD, saying that it's up to the consumer to decipher the brand's message.

The daring denim collection, which will feature three different cuts in three washes, is available for pre-order, both online and at Wang's New York City flagship at 103 Grand St.

The black skinny is the least expensive at $225, with the "boy fit" the most expensive in the collection at $295 — tops not included.





0 LOVES AND COMMENTS:

Post a Comment

We appreciate your comments, and interactions with other commenters. However we don't tolerate hate comments or any acts of racism. Thank you in-advance for visiting our friendly blog.

Follow me on Instagram @blairvillanueva

 

BUY SKINCARE HERE AND GET FREEBIES!

FOLLOW ME ON WECHAT & LINE

FOLLOW ME ON WECHAT & LINE

Sponsored Video: #8-7000 Jollibee Delivery

WE ARE LEVEL 4 CONTRIBUTOR!

SINCE 2010

MESSAGE US

Name

Email *

Message *