Perhaps the only giveaway was her innocent beautiful doe eyes. Beautiful but sad as this little girl was actually a Princess though she has never worn a beautiful dress nor slept in a comfortable luxurious bed in her life.
One day, the evil Queen came to hear about an elusive magical flower called Precious Mineral Any Cushion that had come into bloom in the secret garden. Precious Mineral Any Cushion was reputedly to give the person who possesses it the gift of eternal beauty and unrivaled power. In an adamant determination and driven by greed to own the flower, the evil Queen summoned the little girl to find it.
The weather was a dreary grey and the rumblings of an impending storm could be heard as the wind began to pick up speed.
The little girl trudged heavily through the garden anchoring her feet with each step into the ground in an attempt to prevent her frail body from being blown over by the wind. Soon, light drizzle started to fall and the ground became heavier.
Her hair turned from brittle and dry to being supple and lustrous. The transforming properties of the flower continued their magic on her as the little girl soundly slept throughout the storm.
The little girl was awakened by the distinct sound of chattering. Peering over one of the petals, which has since unfolded, she noticed a small gathering of animals on the ground. She made her way down the stem and stood before them.
In front of her were 2 rabbits, a rather wise looking old owl and a rout of snails. After greeting and formalities were exchanged, one of the snails - whom she discovered later to be the patriarch - began telling her of how all the animals, insects and creatures in the garden had actually heard about and seen her plight, and most importantly how they have helped her with the household chores daily.
The face that looked back at her in the water was of someone foreign. The face was clean, pristine and flawless. There was a healthy glow about it and then she realized; it was her reflection! Then she realized her hands that are holding the cup showed no wrinkles or lines. Surprised and puzzled, she dropped the cup to the ground.
The little girl was speechless and what struck her the most was when the owl said that she was the only Princess that was truly worthy of ruling Etude House. Tears that were formerly of sadness soon turn to tears of joy. She thanked every creature that stood before her and then she shifted her gaze to the magical flower.
And what became of the Precious Mineral Any Cushion, the magical almighty flower?
Well, the Princess was a very generous person and wanted to share the miraculous properties of the magical flower with all in her kingdom. So she gathered all the animals and they started working on seeing her intention through.
After a few days, it was finished. The flower’s magical contents had been extracted and turned into powder form. The properties were refined to include sunscreen, sebum control, moisturizing, whitening, foundation coverage & cooling capabilities. It was even packaged nicely so that people could bring it everywhere they go and have access to its miraculous properties anytime.
The Etude House’s Precious Mineral Any Cushion and its magical properties made every girl throughout the kingdom beautiful.
Most importantly, it gave each and one of them the opportunity to be a princess. Everyone in Etude House lives happily ever after...