According to the 2014 Accor Hotels Asia Pacific Social Media Monitor, 77% of travelers took photos during their last trip. Interestingly, respondents from Southeast Asia are most likely to have taken photos, with those from the Philippines (54%), Indonesia (51%) and Thailand (50%) making the top three. The survey also found women (82%) to be more snap happy than men (74%).
The selfie trend is alive and well among travelers – 21% of respondents confessed to taking selfies during their trips and travelers from the Philippines (33%), Indonesia (30%), Vietnam and Malaysia (28% each) were most likely to have taken snaps of themselves while overseas.
“Whether it is buying a postcard or a T-shirt, travelers have always been looking for ways to keep a record of their trips. What is interesting though is how food has now become the focus of holiday photos even more than the destination or landmarks,” said Ms Emilie Couton, Vice President of Guest Experience at Accor Asia Pacific.
When asked why they posted photos on social media during their trips, 61% of respondents said it provides them with a record of what they did, while more than half (56%) wanted to share beautiful visuals. Almost half expect validation in the form of “Likes” (47%) or positive comments (46%).
To celebrate the love for "food-fies", Accor launches a "Savour, Snap, Share" social media campaign
across Asia, aimed at bringing together social media, food and selfies. Hotel guests and visitors alike are encouraged to share "food-fies" of themselves enjoying culinary delights at any Accor property around the world.
Instagram: http://instagram.com/accorhotelsapac; Weibo: weibo.com/accorchina and