About the Products
Kabuki's iconic motifs make up the base design, such as crests and patterns related to ''Omodakaya,'' the ''yago,'' or acting house name, of Project Ambassador Ichikawa Ennosuke IV; unique costume designs drawn from various performances; and ''kumadori'' -- the stage makeup characteristic of Kabuki.
From UT and STETECO & RELACO to bandanas and tote bags, items geared to both men and women will be offered.
“I believe Japan can rightfully take pride in the artistic traditions and beauty of Kabuki, which we have been promoting ever since our foundation in 1895. Working together with UNIQLO has given us the opportunity to express Kabuki’s bold, yet delicate, aesthetics on clothing in a way never seen before to millions of UNIQLO fans around the world,” said Jay Sakomoto, Shochiku President and CEO.
“I am pleased that this collaboration has come to fruition and that today UNIQLO begins a new partnership with Kabuki. With traditions dating back to several hundred years ago, Kabuki is a very important aspect of Japanese culture that is recognized worldwide. By combining sophisticated UNIQLO pop culture with Kabuki’s traditions, which were considered sophisticated pop culture in the Edo Period, we could together achieve a new and sophisticated pop culture from Japan to the world through our clothing,” said Tadashi Yanai, UNIQLO Chairman, President and CEO.
“I am honored to serve as the worldwide ambassador for this new project, and I have enjoyed contributing ideas. I believe that by combining the traditional colors and patterns of Kabuki with the contemporary styles of UNIQLO, we have created something that is innovative and totally new. I wish for everyone to experience and enjoy the clothing first hand by seeing and touching the pieces, and I hope the new collection will become very popular,” said Ichikawa Ennosuke IV.