Bicester Village kicked off a six-week 'Best of British' campaign with the launch of the annual British Designers' Collective boutique on Wednesday 20 May.
British actress and ambassador for the project Gemma Arterton launched the boutique alongside CEO of the British Fashion Council Caroline Rush, Chief Executive - Value Retail Management Desiree Bollier, and British designers Henry Holland, Eudon Choi, Holly Fulton and J. JS Lee.
The British Designers' Collective at Bicester Village showcases collections from a host of the 'Best of British' design talent including Mary Katrantzou, Sophia Webster, Peter Pilotto, Roksanda, J. JS Lee, Ryan Lo, Nicholas Kirkwood, Holly Fulton, Preen by Thornton Bregazzi, House of Holland, Jonathan Saunders, Eudon Choi, Christopher Raeburn and Thomas Tait.
A hub for British fashion, luxury experiences, culture and creativity, Bicester Village provides established and emerging British design talent the opportunity to sit alongside internationally renowned luxury brands with its British Designers' Collective.
Held in partnership with the British Fashion Council and curated by fashion consultant Yasmin Sewell for the sixth year, the 'Aladdin's cave' of must-have pieces showcase a slice of British fashion at its finest.
From instantly recognisable fashion favourites including Mary Katrantzou's signature woven coats, Peter Pilotto's 'Cascade' dresses and tailored jacquard separates from House of Holland - the most coveted collections in Britain are now available at Bicester Village.
The 'Best of British' campaign sees Bicester Village celebrate the best of British creative talent, with a uniquely British creative fusion of fashion, art and music across a six-week period until 30 June 2015.
Bicester Village, one of the Collection of Villages by Value Retail, is located just 60 minutes from both London and Birmingham, and offers the UK's leading luxury outlet shopping experience. With more than 130 outlet boutiques providing fashion and luxuries for the home, Bicester Village offers a unique selection of British and international brands with savings of up to 60% on the recommended retail price, seven days a week and all year round. Bally, Diane von Furstenberg, Missoni, and Tory Burch are just a few of the international brands present, as well as boutiques of British designers including Anya Hindmarch, Temperley London, Smythson and Vivienne Westwood. A suite of services includes the Shopping Express®, the daily coach service from London; an award-winning Tourist Information Centre; a children's play area, valet parking, Hands-free Shopping, and a Personal Stylist. With a selection of restaurants and cafes, the Village has become a destination for visitors seeking a superior shopping experience and an enjoyable day out.