Breaking News: Belgian Pleasure Magnum Manila will be closed on July 26

UPDATE: After 15 months in operation, your favorite pop-up store Magnum Manila is finally be OVER this July 26, 2015. So you still have almost a month to enjoy your sweet treats and say GOODBYE :D.
Originally Posted: April 7, 2014
There’s another reason to go even more gaga for the irresistible Belgian chocolate bar known as Magnum – the opening of the much-anticipated Magnum Manila on April 8.


Rich and chocolate-y pleasures await dessert-aficionados at Magnum’s pop-up store at SM Aura Premier’s Sky Park, which will be open for one year and is the 14th store to open globally. Magnum pleasure stores are found in premium locations worldwide and can be found in New York, Cannes, Paris, and Jakarta and Shanghai, among others. Though certain elements are the same with the other stores (such as the M logo made out of Magnum sticks and the chocolate drop lights at the bar), Magnum Manila has its own character. The store was designed by renowned architect Ed Calma and looks every bit the grown-up and sophisticated candy store – white and brown furnishings, 3D gold wallpaper and artwork on the walls


Award-winning pastry chef Miko Aspiras of Fairmont and Raffles Hotel demonstrates his creativity and panache with the array of plated desserts he conceptualized for Magnum Manila while Chef Him Uy de Baron of Nomama is the man behind the selection of savory dishes (available starting April 12).

The highlight of the pleasure store experience is the chance to Make Your Own Magnum where you get to create the Magnum bar of your sweetest dreams (over 250,000 possibilities!) for P100. Start by choosing between the chocolate truffle or vanilla Magnum bar then pick out 3 different toppings from the current 18 that are available. Toppings are divided into classic (mini mallows, crushed Oreos, roasted almonds), special (honeycomb, chocolate crunch balls, speculoos cookies) and experimental (Queso de bola, parmesan popcorn). Then choose between gold, white, dark or milk chocolate for your dip and drizzle.



Magnum Manila opens Tuesday, April 8, 2014, at the Sky Park in SM Aura Premier Taguig. Follow #MagnumManila on Twitter & Instagram: @magnum_ph. Visit and #MagnumFirst500:
Be one of the first 500 to enter the doors of Magnum Manila this Tuesday (April 8) and get a FREE Make My Magnum Bar. Rules:
1. Doors officially open at 12:00 noon on Tuesday, April 8 2014. Patrons may line up ahead of time.
2. Advanced reservations by phone, or by reserving spots in the line will not be permitted.
3. Patrons must physically line up to be counted.
4. Patrons who are counted as part of the first 500 may only have 1 (one) Make My Magnum bar


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