There is just one important condition guests are requested to do in return: “Be kind.”

Following the success and warm reception garnered by the launch of their campaign Inspire Every Day! last July 19, 2014, Ayala Museum is holding another free admissions day coupled with a diverse set of pocket events to create a museum experience like no other. There is just one important condition guests are requested to do in return: “Be kind.”

On Saturday, July 25, 2015 from 9AM to 6PM, visitors are free to enter Ayala Museum to enjoy its permanent exhibitions on Philippine historical events, pre-Hispanic gold from the Philippines, indigenous Philippine textiles, Asian trade ceramics, and Fernando Zobel paintings, which have inspired visitors for generations.

Also on view are the following changing exhibitions: Beautiful Handicrafts of Tohoku, Japan, a traveling exhibition brought by The Japan Foundation Manila to showcase the traditional crafts of areas struck by the 2011 earthquake and tsunami; From Citadel to City: Juan Luna paintings and 19th century prints from the BPI Collection, showing the parallels of the development of Juan Luna’s art to social realism and the rise of the city of Manila as seen in the works on display; and Felix Laureano: First Filipino Photographer which exhibits the work of the Panay-born pioneer.

Also in the roster of what is to be expected on the 25th are interactions with Filipino creatives: painter and illustrator Valerie Chua, contemporary visual artist Leeroy New, Up Dharma Down front woman Armi Millare; as well as daylong hands-on activities designed by popular local apparel brand TeamManila, artist collective Ang Ilustrador ng Kabataan, and specialty arts and craft retailer Craft Carrot.

The event will also premiere a short film by noted wedding and events videographer Jason Magbanua composed of crowd-sourced video clips solicited through his official Instagram account (@jasonmagbanua), showing various acts of kindness.

A special mini-bazaar area will also serve as a haven for special discounts on artistic and unique merchandise from the MuseumShop, TeamManila, and Craft Carrot.


Ayala Museum
Ayala Center

Makati Avenue corner De La Rosa St., Ayala Center
Makati, Metro Manila, Philippines


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