In 2015 New York jeweler Bochic embarked on long-term creative collaboration with innovative artist, Murad Osmann entitled Le Tour de Bochic.
The vision is brought to life by muse Natalia Osmann @natalyosmann as she takes us on a journey to storied destinations around the world. Le Tour de Bochic will materialize in a series of photoshoots and films at surprise locations, shot in the "follow me to" style the Osmanns have made famous.
Sketch of a Bochic ring from the upcoming Jules Verne-inspired jewelry collection. Taking queues from the adventure-novel Around the World in Eighty Days the jewelry has vintage touches and a mix of cultures. Something one might find on a spectacular journey.
Osmann and wife Natalia started the Instagram phenomenon #FollowMeTo in 2011 and have continued to mesmerize their 3.3 million followers with beautiful images from all over the globe.
Bochic's Founder and Creative Director David Joseph has been crafting fine jewelry for over 10 years and has built a cult following for his one-of-a-kind designs.
When the pair met a year ago their creative visions aligned and Le Tour de Bochic was born.
With incredible images from Sri Lanka, Georgia, India and Hong Kong already shot, this global campaign integrates art, film, branding, and social media.
Locations for the Le Tour De Bochic exhibition are scheduled in London, Hong Kong, Singapore, Indonesia, Dubai, India, Morocco, Shanghai, Baku and New York to showcase the images and jewelry side by side and available for purchase. Murad and Natalia Osmann, and David Joseph will attend the opening of the exhibition and VIP event attached to it.
The exhibitions will launch the Jules Verne-inspired jewelry collection. Taking queues from the adventure-novel Around the World in Eighty Days the jewelry has vintage touches and a mix of cultures. Something one might find on a spectacular journey.