The satin, the embroidery, the skintight tailoring—these are the signatures of Balmain that every member of Olivier Rousteing’s #BalmainArmy knows and loves. Lucky for shoppers on a budget, these are also the details that fans of the brand will find in its upcoming H&M collaboration, out November 5. Take a peek at the line’s womenswear lookbook, debuting exclusively here, and you’ll find reimaginings of Balmain classics, from the pearl-embellished dresses to the oversize leather coats, all as chic and distinctively Balmain as the collections Rousteing shows on the runway season after season. The collection doesn’t skimp for the guys, either—see the structured and striped men’s ensembles on GQ.
Why was it important to you to bring Balmain’s elevated techniques—like embroidery, beading, and draping—into your H&M collaboration?
What’s the spirit you want this collection to evoke? Is it any different from your ready-to-wear?
Many of the looks are re-creations or reimaginings of Balmain runway looks—why did you want to structure the collection this way instead of debuting all new pieces?
You have quite the Instagram following—how do you hope they react and connect with this collaboration?
Do you see another collaboration of this nature in your future?
Balmain x H&M Collaboration Collection will be available in H&M stores on November 5, 2015.