Teabox Launches Personalized Tea Subscription Service
Teabox, the global e-commerce tea company, has announced the launch of a personalized tea subscription service. This innovative program is powered by Teabox's patent-pending machine-learning technology that according to a press release, personalizes and matches every individual's tastes to a selection of teas.
Here is deserves a mention that founded in 2012, Teabox does have the ability to deliver teas from Darjeeling, Assam, and Nilgiri to the entire world. Within three years of its existence, Teabox has delivered over 30 million cups worth of tea to customers in 80 countries.
The Teabox subscription program empowers tea drinkers to choose the kinds of teas they would enjoy. This is done by breaking down tea's several attributes such as aroma, astringency, strength, body, etc., into objective components which are matched to user preferences, habits and taste characteristics.
How does the technology behind the subscription service work? The users can take a quick five-question quiz online and their choices are submitted to the Teabox prediction engine. Each user is assigned a 'signature' based on his/her responses. The machine learning algorithms look for patterns to identify a selection of teas best suited to go with a given signature profile. And as the users repeat and share their experiences with Teabox's prediction engine, the exercise improves the machine's discerning capabilities thereby improving its understanding of user's choices. This feedback loop enables a reinforced learning behavior of the system, allowing it to fine tune itself to specific taste profiles as the association goes further.
Under the personalized tea subscription service, every month the user receives tea selected based on his/her habits and preferences. Located in the heart of the Indian tea industry, Teabox's fulfillment centers, have easy access to tea gardens. According to a press release, users receive their personalized box within five days of placing the order.
"When it comes to taste preferences, there are no universals. One's taste preferences are unique and one's alone," said Teabox's Founder and CEO, Kaushal Dugar.
"But the descriptions of teas, like wines, can be subjective. We understand this, and that is why our prediction engine has been developed to break down subjective words like floral, sweet and astringent into over 75 quantifiable attributes. This, coupled with the habits and preferences of our customers, enables us to pick out teas perfectly suited to their palate, thus making our subscription program the most personalized tea experience out there," he concurred.