British department store Harrods, renowned for its elaborate campaigns and outstanding window displays, is celebrating Christmas 2015 with the launch of Once Upon A Christmas holiday campaign. Discover a magical world of make-believe with Harrods Once Upon A Christmas, a festive tale of the Magical Marionettes who work hard behind the scenes to pull together the enchanting Christmas window displays.
The little mouse, who was the star of the Knightsbridge-based store’s festivities and The Land Of Make Believe campaign last year, has grown up to return as the lead character Peter Pumpernickel once again this Christmas.
Inspired by the Once Upon A Time Christmas story, the famous windows have been transformed into a series of theatrical stages, complete with lights, scenery and velvet curtains.
Beneath the floorboards, a flurry of festive mice led by Peter Pumpernickel prepare for a Christmas celebration of their own.
Harrods has also raised the windows by about two feet so tiny tots passing by the iconic windows can easily witness the Christmas mice as they prepare festivities.
While a secret band of festive mice are hard at work making Harrods’ Christmas windows the best they can be, Peter Pumpernickel and Poppy Peasprout accidentally launch themselves into the midst of a troupe of dancing mice.
And to the delight of Father Christmas, Peter and Poppy master the complicated ballet steps to dance their way to into the heart of the store windows in this fantastical Christmas story.
London Evening Standard also reports that scenes from brands including Chanel, Miu Miu and Dior line the streets surrounding the store.
Along the Brompton Road, Burberry’s window showcase their charming Thomas bears enjoying a night out at the theater and Balenciaga’s window houses a swinging circus performer to introduce the season’s must have accessories from a trapeze.
A production line of mice will create their Christmas orders at their workshop in Stella McCartney’s set. While Bottega Veneta’s AW15 handbag collection will balance along the strong man’s weights in the Magical Marionette circus tent.
Deborah Bee, Director of Creative Marketing, states, “We wanted to show a different side to Harrods – one that is more stylish, cool, fun, engaging and innovative.”