In the study, reported in the journal Biological Psychology, concluded that men with no sense of smell led to fewer relationships. The men with a faulty sense of smell averaged two partners compared with 10 for healthy men. One theory is that the lack of a sense of smell may make men less adventurous. They may have more problems assessing and communicating with other people. They may also be concerned about how they are perceived by others, and worry about their own body odor.
The study also shows that the women who couldn't smell well lacked confidence in their partners – although this lacking a sense of smell had no impact on their relationships with close friends, it suggests that smell plays a role for women specifically when it comes to their partners.
And here’s the truth:
Women are more concerned about the smell than about the look of a potential mate, while men are the opposite.
The sense of smell provides social information about others – it’s like a device that helps to send message to others. Its absence is related with reduced social security in men and women, and affects partnership. Men exhibit much less explorative sexual behavior and women are affected in a way that they feel less secure about their partner. The sense of smell is important for social behavior.
Nobody wants to hangout to someone with foul smell.
Take note that it is BEST to use it before your bedtime, to ensure the long lasting and scents, plus a nice cuddling time with your partner!