ALDO SPRING/SUMMER 2016 FASHION PARTY: A CELEBRATION OF INDIVIDUALITY AND IMAGINATION

ALDO Shoes, ALDO Singapore, ALDO Party


ALDO, an international leader in fashion footwear and accessories, held their Spring/Summer 2016 (SS16) Fashion Party on 21 April 2016. A crowd of trendsetters consisting of the city’s top fashion editors, industry insiders, and esteemed guests gathered at The Luxe Art Museum to view ALDO’s SS16 Collection while enjoying delicious treats. The evening had other surprises in store, including personal style presentations by four tastemakers, a flat lay photo competition, as well as keepsakes for all to take home.

Guests were treated to a runway show featuring some of the hottest footwear and arm candy of
this season, presented in four different themes – Sunshine Yellow, Second Skin, Rainbow Splash, and Best Practice.


ALDO Shoes, ALDO Singapore, ALDO Fashion Party


Models were dressed in white to represent the blank canvases that showcased the unique colours and patterns of ALDO’s SS16 Collection, which featured block-heeled sandals, neutral espadrilles, suede derbies, and preppy oxfords.




ALDO Shoes, ALDO Singapore, ALDO Fashion Party

ALDO Shoes, ALDO Singapore, ALDO Fashion Party

ALDO Shoes, ALDO Singapore, ALDO Fashion Party

ALDO Shoes, ALDO Singapore, ALDO Fashion Party

ALDO Shoes, ALDO Singapore, ALDO Fashion Party


One of the key highlights of the SS16 Fashion Party was the interactive flat lay photo showcase by four fashion tastemakers, handpicked for their creative expression: Daryl Yow, fashion and lifestyle photographer, Jessica Tham, entrepreneur, Nellie Lim, social media creative, and Savina Chai, creative director. The SS16 Fashion Party was hosted by the energetic Sonia Chew, DJ of The Bright Side at 987FM, and the playlist was made by Linda Hao, guest DJ and fashion icon.



ALDO Shoes, ALDO Singapore, ALDO Fashion Party
(From left to right) Nellie Lim, Social Media Creative Nellie Lim, Fashion and Lifestyle Photographer Daryl Yow, Creative Director Savina Chai, and Entrepreneur Jessica Tham




ALDO Shoes, ALDO Singapore, ALDO Fashion Party

ALDO Shoes, ALDO Singapore, ALDO Fashion Party

ALDO Shoes, ALDO Singapore, ALDO Fashion Party




“The ALDO SS16 Fashion Party is a celebration of individualism and imagination in the everywhere and the everything”, enthused Sarah Audrea, Senior Brand Manager of ALDO Singapore. “The vivid displays and interactivity at the party’s physical space portrayed the ‘everywhere’, while the varied mood boards, keepsakes, and objects used in the style presentation depicted the ‘everything’. Together, ALDO presented an intriguing experience that illustrates, truly, that inspiration is everywhere.”


ALDO SS16 Collection is now available at all ALDO stores with new arrivals on a weekly basis.

Follow ALDO Singapore on Facebook and Instagram to learn more




0 LOVES AND COMMENTS:

Post a Comment

We appreciate your comments, and interactions with other commenters. However we don't tolerate hate comments or any acts of racism. Thank you in-advance for visiting our friendly blog.

Follow me on Instagram @blairvillanueva

 

BUY SKINCARE HERE AND GET FREEBIES!

FOLLOW ME ON WECHAT & LINE

FOLLOW ME ON WECHAT & LINE

WE ARE LEVEL 4 CONTRIBUTOR!

SINCE 2010

MESSAGE US

Name

Email *

Message *