For her first campaign with the brand, the 21-year old California native serves as the face (and body) for The Penshoppe Power Stretch Jeans, a line of specialty pants that promises to take its wearer to more places with the use of soft stretchable material that provides absolute comfort plus a snug and flattering fit. Her photos were shot on location in sunny Los Angeles by top fashion and celebrity photographer, Yu Tsai, who Gigi has worked with since she was 14.
“We can’t think of a personality more suitable to represent our Power Stretch Jeans than Gigi,” shares Jeff Bascon, Penshoppe’s Brand Director. “These pieces were designed with girls who just won’t sacrifice comfort for style in mind. If you’ve been keeping up with Gigi, you know that she is just that. Off the runway and away from the camera, she has a naturally relaxed fashion style that is mainly composed of skinny pants, a crop top or t-shirt, and cool sneakers.”