#URtheNewIt: UNAROSA's Newest Campaign

#URtheNewIt: UNAROSA's Newest Campaign
Hello Beautiful!

How’s your weekend? What did you ladies and gents do, while am partying with UNAROSA?
My Saturday becomes an afternoon of flashy cameras, shopping parties and checking the newest collection of this high-end Philippine clothing brand.

UNAROSA just like the rest of Philippine’s high-street labels are recognizing the potential power of influencers and KOLs (Key Opinion Leaders). I admit that Philippines is quite a bit late in maximizing this powerful means of connecting with your targeted market (unlike in China when the power of influencers/KOLs are in full gear).

As the brand is shifting gear to the next undeniably blooming market of the fast-forward, high-spirited #GirlBosses, UNAROSA launched its newest fashion campaign #URtheNewIt.

UNAROSA "It Club" was a celebration of It Girls - Girl bosses who are bold, daring and unafraid. These girls are modern Filipinas who are on dominating their respective fields. 

It featured the brand’s latest collection which concentrated on vintage elegance with a modern twist. UNAROSA “It Club” coveys this through the presentation of heritage and culture through clothing. Their line features an array of new items such as poet shirts, ribbon-tied necklines, kimono sleeves, and other contemporary trends. This collection’s central points are ornate embroideries, rich tapestry patterns, hand-painted designs, and many more intricate motifs.


#URtheNewIt: UNAROSA's Newest Campaign
UNAROSA’s It Girls Kim Cruz, Anina Rubio and Bea Marin


UNAROSA “It Club” seeked to not only be a presentation of the brand’s newer pieces, but an avenue for social media stars Anina Rubio, Kim Cruz and Bea Marin to demonstrate their ability to curates fun and chic outfits in a pop-up booth challenge. The three talented ladies designed their exhibits to show their personalities in a show of art, colour and style.

Anina Rubio, the avant-garde local artist patterned her area after the rustic, earthy feel of nature. #ItGirlAnina is best known for bringing flora and fauna to the urban streets of Bonifacio Global City in her eye-catching murals. While Kim Cruz, the VJ with a bad case of wanderlust, decides on a tropical-themed paradise. #ItGirlKim is a fashion blogger with a zesty and daring sense of style. In contrast, the eloquent blogger Bea Marin went for a more sophisticated and classic route. #ItGirlBea describes her space as fun & feminine.

During the launch party, the brand presented three It Girls Pop-Up Booths, showcasing the It Girls top choices based on their personal taste and style. These ladies depicts the modern women of today – elegant and practical, yet young, vibrant and confident.


#URtheNewIt: UNAROSA's Newest Campaign

#URtheNewIt: UNAROSA's Newest Campaign

#URtheNewIt: UNAROSA's Newest Campaign

#URtheNewIt: UNAROSA's Newest Campaign

#URtheNewIt: UNAROSA's Newest Campaign

#URtheNewIt: UNAROSA's Newest Campaign

#URtheNewIt: UNAROSA's Newest Campaign

#URtheNewIt: UNAROSA's Newest Campaign


#URtheNewIt: UNAROSA's Newest Campaign

#URtheNewIt: UNAROSA's Newest Campaign


#URtheNewIt: UNAROSA's Newest Campaign
And a quick selfie with this KOL during the party…. shopping party and store tour will be on my next post!


All pieces are available in all UNAROSA Stores with branches at Shangri-La Plaza, SM Megamall, CO/OP San JUan, Greenhills Shoppesville, The Block at SM North EDSA, SM Fairview, Marquee Mall, SM City BF Paranaque, Alabang Town Center, and SM Sta. Rosa.


Visit UNAROSA's Facebook page and Instagram for more updates.


And don’t forget to follow my Facebook and Instagram page for my stories.







151 LOVES AND COMMENTS:

  1. Look at all the cute stuff! I love the shoes with those little pineapples!!!

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  2. Thanks for the post. I love these pieces. The shoes are especially cute!

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    Replies
    1. I know right! They are summer ready :) Thanks for visiting :)

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  3. Replies
    1. LOL yeah I love it too. You can visit their website for more designs :)

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  4. I actually like this style. Very comfortable and not flashy... but the shoes, I can't seem to see how they match. LOL

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    Replies
    1. It can match on every pieces. If your style is more fun and sassy :)

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  5. All those outfits and pieces look so amazing. I especially like the shoes with the roses on the top.

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    Replies
    1. And they looked style plus eco-friendly!

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  6. I love the theme vintage elegance with a twist. The three main pictures that you displayed are great outfits. I would definitely wear those. Thanks for sharing.

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    Replies
    1. Oh am glad you liked their collection!

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  7. Wow those are gorgeous picks. Thanks so much for sharing I will check out.

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  8. Wow, they have lots of variety to choose from. Would love to pay a visit soon. <3

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  9. What a lovely place to shop, nice designs and you look lovely dear! Thanks for sharing :)

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    Replies
    1. Thank you Isabelle, you are so sweet love!

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  10. I love all the floral details!!

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  11. This is a really cute line of clothing and accessories! I don't know why since its totally not my style but i like those sneakers with the sparkly patches on them!

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  12. Oh wow - what a cute line! I'm a sucker for pretty fashion.
    It looks like you had a lovely time (great photos too!).

    Christie's Take on Life. xx

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    1. Thank you Christie, and yes I enjoyed a lot. The owner Ms. Juvy is very kind, down-to-earth and generous lady. No wonder she is fully blessed.

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  13. The design shown here are my style although im not sure whether im an IT girl or not, haha! Wish to see they have flagship store in Malaysia in near future.

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    Replies
    1. I'll help you rally for that! Yeah hope she will open UNAROSA Malaysia!

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  14. I love fashion events, the It Girls have styled the clothes so well. Love all the stripes.

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    Replies
    1. Yeah, they kind of cute too. Thank you Fash!

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  15. There is all sorts cute fashion out there! I love the outfits that you have here. I really like those high heel shoes with the embroidery on the front. I think it would be fun to wear with my skirt.

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    Replies
    1. If only I could hoard them all, then I will!

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  16. UNAROSA! I've seen some of my blogger friends post of the brand but I haven't tried or even entered their shop I think (or maybe I did already) I don't remember. I really have to check their store out. I'm loving that printed kimono and the off shoulder top. Btw, love your dress too! ♡

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    1. Thank you Mica!

      Please do visit UNAROSA store, and hope you can find the best outfit you love. If you are into more classic pieces, they have it too! I don't regret having my haul.

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  17. This is a amazing collection!The shoes are amaaaaaazing

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    1. Thank you Livanies, they are so unique and cheeky fun.

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  18. I have never heard of UNAROSA, but their line is so adorable! Love how sparkly and colorful everything is!

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    Replies
    1. Yeah they are! You should check their website for more collection.

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  19. Wahh cantiknya. Stylo habis. Suka tengok kasut dan jaket kardigan tu. Ahh bleh blend dengan fesyen muslimah. Suka!

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    1. Thank you for visiting! For my English-speaking readers, what she said is:

      "Wahh cantiknya. Stylo run out. I like to see the shoes and the cardigan jacket. Ahh bleh blend with Muslim fashion. Love!"

      Hugs!

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  20. Lots of cute clothes. I really love those pineapple shoes.

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  21. This looks like a wonderful campaign. I love the style of this designer. I see some really great pieces.

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    1. Thank you Tasheena. The collection looks comfy and perfect for our tropical / humid whether.

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  22. I am loving those espadrilles !! I love the message that this brand stands for #GirlBoss over here :) Also love your outfit, very on trend !!

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    1. Thank you Jay! I got a bit colorful and festive for the party, but that's the point!

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  23. What an amazing looking collection, I am loving the embellished shoes and the blue trousers in the top picture I need them!

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  24. Great post! I'm particularly loving the open front denim skirt. I would totally rock that!!

    -Alethea

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    Replies
    1. Yeah, I showed it to my Mom and she said it was trending during the 80s.

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  25. I LOVE ALL THE CHOCKERS!! THE FLOWERS DETAILS ARE SO CUTE!!!
    AND YOUR DRESS IS BEAUTIFUL

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    Replies
    1. Wow thank you for your enthusiasm, I'm loving you all my readers!

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  26. I like the collection and the shoes are so cute.
    www.thevagabondwayfarer.com

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    Replies
    1. They are adorable. It also made me inspired to create one very soon.

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  27. I've never heard of this brand, but the clothes are very cute. I'll have to go check these out!

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    Replies
    1. Thank you Nina.

      This is a Filipino brand which is currently have physical stores in the Philippines, but you may check their website because they also ship overseas.

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  28. They have some fabulous pieces! I LOVE those shoes with the sparkly pineapple on them.

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    Replies
    1. YES! I am actually thinking of buying those sequined patches and paste it on top of my oldie sneaker.

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  29. Their pieces looks really cute...all the tops and shoes! Thanks for sharing!
    Alicia P

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    Replies
    1. You are ladies are always welcome here!

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  30. What a great collection of clothing and accessories. I love that denim skirt, so cute!

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    Replies
    1. Thank you Monica! denim is always in-style.

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  31. The dress design looks so chic and it fits you well! What I love about UNAROSA is they can cater to all ages and lifestyle.

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    Replies
    1. Exactly! And they also have classic pieces which I love the most.

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  32. oh gosh, those are really ideal for youngsters who like to stand out, maybe not for old women like me.. hahahah

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    1. They also have a bit formal dress for us Miera!

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  33. oh gosh, those are really ideal for youngsters who like to stand out, maybe not for old women like me.. hahahah

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  34. I MUST have your tassel earrings! You look adorable in that dress by the way. And I am happy to see that I am stylish since I have the black criss cross lace up sandal from the first pictures!

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    Replies
    1. Oh thank you Jen! I have a tutorial for DIY tassel earring coming up soon!

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  35. Oh my! What a cute line of clothing and accessories! I love the colors and sme of the styles - especially the shirts, shoes and that dress you are wearing!

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    Replies
    1. Yeah and they can easily mix-and-match!

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  36. I totally dig those baggy blue pants pictured at the top of the article! I need a pair of those for sure!

    ReplyDelete
    Replies
    1. Yeah they are back in-style.. I think I saw that in the 70's show.

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  37. I love all of the clothing in this line! But, I really love the shoes. Gah! I need them in my life.

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  38. Definitely like the #itgirlBea collection! That printed dress is lovely!!

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  39. These pieces are so so fun! I love the pineapple shoes. Really cute line of clothing. :)

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    Replies
    1. Oh my most of you love those shoes! Hahaha I will ask the owner to create more fun and quirky designs :)

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  40. Lovely attire.. I like all the fashionable items there~

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  41. I am in love with those shoes. I have a small obsession with pineapples.

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    Replies
    1. Ohh is that you are called Miss Pineapple?! Oh my I love pineapples too!

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  42. What a great line of clothes and accessories. All of the pieces are so cute and unique. I loved the pink wedges and pineapple flats. I will definitely have to check out their website sometime. Thanks for the great tip!

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  43. This presentation looks so fun and the clothes are so beautiful! I haven't heard of the brand but I'll definitely keep it in mind for the future!

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    Replies
    1. Thank you Nicole. You may visit also their website for the other collection.

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  44. I like It Girl Kim's booth it has so much personality and flair. I like the idea of a pop up booth to market their brand x

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  45. These pieces are so unique! The shoes are my favorite!

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    Replies
    1. Oh my goodness, many of you love the shoes!

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  46. What a lovely store! I want that pineapple sandals, it looks super cute.

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    Replies
    1. Hello Sharon,

      You can create your own, by getting those pineapple patches and stick it on your shoes.

      Delete
  47. Great clothing line. Love all the outfit and dresses. Very colorful and they look so nice on.

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  48. Totally wearable fashions, I love clothes that are colorful but uncomplicated.

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    Replies
    1. Me too! And they are all comfortable and lightweight.

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  49. I love all these looks :) Such an edgy, chic style!

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  50. I love those shoes!! They look so cute and comfy!

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    Replies
    1. OMG I guess I have to take that shows next time I visit UNAROSA.

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  51. omg I am loving so many pieces from this collection. so unique and trendy!

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    Replies
    1. Thank you so much Lynnette! Keep on exploring my blog.

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  52. Loving these outfits. They are so lovely and stylish. You always get to experience so much fun stuff. I need to be hanging out with you. :-)

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    Replies
    1. LOL Let's do it Sheri! (RealTalk: I didn't finished the party, and bid farewell to the host, after I've gathered all information I needed for my writing. I was too tired to party, hehe)

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  53. oh, wow! I love their pieces. Totally digging those pair of pineapple shoes and off shoulder top.

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  54. Hi Blair! Great review! Love the clothes especially the shoes!!! So pretty yet cool at the same time! <3

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    Replies
    1. Hello Claudine,

      Thank you for stopping by and for checking UNAROSA :)

      Delete
  55. Love the pieces you features in your pictures, very pretty! Also the party looked super cool. I personally love that collection

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    Replies
    1. Thank you Miriam! UNAROSA is such a lovely clothing brand that knows what exactly a woman wants.

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  56. Vintage elegance with a modern twist. That's perfect! Love these fashions.

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    Replies
    1. Thank you so much for visiting Helene :)

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  57. Sounds and looks like such an amazing event and the pieces in the campaign look absolutely amazing

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    Replies
    1. Thank you Anosa for your undying support!

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  58. I love those slip one with the sparkle and wedge bottoms/heel. They are just so cool.

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    Replies
    1. Thank you Eliz1 Oh dear many of your loves UNAROSA shoes!

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  59. Its awesome that the brand collaborated with social media stars than regular celebrities and came up with a new collection. The clothes look awesome!

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    Replies
    1. Yeah, local brands here are now starting to realized the power of social media influencing.

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  60. Definitely a line to look into! Very cute and I love the clothing style and accessories! I'm not so sure I can pull off a style like this but I can always try! LOL

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    Replies
    1. Hello Katriza,

      Of course you can wear it! You can get a piece that will go to your pieces in your wardrobe.

      Delete
  61. This sounds like it is a great campaign and the launch party sounds like it was a lot of fun. There are some really cute outfits that I would love to check out. It is awesome that there is different styles for different woman too. Thanks for sharing the information.

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    Replies
    1. Thank you too Rebecca, me and UNAROSA are glad that you like their collection.

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  62. First time heard of this Phillipines beand... Suitable for youngsters...

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    Replies
    1. Thanks too. I do hope they will plan to expand outside the Philippines too.

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  63. The collection of UNAROSA store looks just amazing! Those lips and pineapple shoes are killer! You look fabulous in your dress Blair!

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  64. Looks so fun, and that dress looks awesome on you!!

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    Replies
    1. Thank you dear! It was fun to wear and so festive.

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  65. Really interesting set of photos. I love the set up from the event and the clothes are just beautiful.

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    Replies
    1. That's lovely to hear Aireona, thank you for visiting.

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  66. Wow what a preppy line of apparels and accessories! I love the pair of shoes featured in your post - they're so Gucci inspired! It's so my style and I would totally splurge there if they have an outlet in Singapore *LOL*

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  67. Unique line with a different spin on fashion. It was great to see the different takes/styles of the same line.

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  68. The #ItGirlKim collection appeals to me. I wasn't even aware they have SM Megamall branch.

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    Replies
    1. Please visit UNAROSA when you dropby at Megamall :)

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  69. I love the shoes, its so elegant and comfy.

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  70. love the look so charming and the accessories seem to go with so many different pieces that I all ready own
    come see us at http://shopannies.blogspot.com

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  71. I love how different the styles are because that will work for different girls as well as body types. The jean skirt with the buttons in the middle was super cute.

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    Replies
    1. Oh that's truly adorable. I almost buy that skirt too, but I choose a more classic dress.

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  72. Those are indeed gorgeous collections! I also love what youre wearing too :)

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    Replies
    1. Thank you Aliza! You are so sweet, babe.

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  73. Your posts always give me so much fashion inspiration!

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  74. Oh my, dresses to die for! I love their style and color combination. Another oh my, I didn't know they already have a store in SM Sta Rosa, that's some kilometers away from my residence. I've been so "outdated" haha! thanks for sharing this

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    Replies
    1. You are welcome Claire. Please have a visit at UNAROSA Sta. Rosa :)

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  75. A collection described as "vintage elegance with a modern twist" is right up my alley! All the items you show here are so cute! Love those quirky pineapple and lip flats. And again, the dress you're wearing is stunning!!

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  76. I just watched Confessions of a Shopaholic yesterday and surely Rebecca Bloomwood would love to visit the place.

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    Replies
    1. Oh my I miss that movie! You gave me idea what to watch tonight.

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  77. I need those black heels and the bardot top in my life. How playful but still classy and chic. Total love for this.
    Katja xxx
    www.katnapped.com

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