Klook.com

Fashion Blogger's Guide to Covering Events like a Pro

Fashion Blogger's Guide to Covering Events like a Pro

How to cover events as a fashion blogger “without overdoing it.”
How do you cover an event without bombarding your followers with superfluous Twitter updates and a post that reads like a gushing press release?

At least to us, it seems like the trick to making your event coverage (whether it’s only on social media or also on your site) interesting to your followers comes down to these 3 things:



Fashion Blogger's Guide to Covering Events like a Pro

With event coverage, your readers are going to be asking themselves, what’s the point? If your audience isn’t there, why should they care? Well, if you can offer something to them that’s entertaining, presents new information, or tells a story – they will care.

Events, concerts, store openings, parties, collection launches – even fashion shows – happen all the time. Give your story something unique that no one else will have in order to make it worth reading.


Fashion Blogger's Guide to Covering Events like a Pro

You don’t want to use your invitation to an event – no matter how public or exclusive – as a bragging tool. That will ostracize and off-put your readers. You do want to use the access you have to get the best, most useful information and rich experience possible. Make your audience feel like they’re right alongside you. Share something exclusive that will make them feel special for knowing it and hearing it from you.


Fashion Blogger's Guide to Covering Events like a Pro

This is a classic writer’s technique that always holds up. Instead of telling your readers what you saw, who you met, what you did – show them! Use photos and descriptive adjectives and colorful narratives to bring the event to life on the screen. Whether you’re posting Instagrams or Heart IT of a designer presentation or weaving a tale of your weekend at Music Festivals, do everything you can to avoid the dry, dull, who/what/when/where formula. (You need the why, though!)



A few last thoughts:

If it’s an educational event, take notes!
If it’s a party, talk to people. (Make friends and/or try to snag an interview.)
If it’s a show or presentation, bring that DSLR!
Use social media to illustrate moments and atmosphere.
Send your post to the people who invited you after it goes live, with a quick thank you note.


Remember that most often, live-tweeting anything is going to be overkill for a lot of your followers. Share the best, the funniest, the most intimate, or amazing moments of the event. When writing a post, remember to tell a story. Don’t pander to the press release or what Brand X’s PR team is feeding you. Be honest and genuine (as will all blog posts, right?) and make your readers feel like they were a part of it with you.



Fashion Blogger's Guide to Covering Events like a Pro

Do you cover events on your blog or social media? 
How do make your experience interesting for your readers?


Share this:

5 comments :

  1. Photos are taken during the UNIQLO Philippines Spring Summer 2013 Launch at the Venice Piazza, last February 7, 2013.. more photos to show you dolls :D

    ReplyDelete
  2. great tips dear! i've been invited na to go events back in philippines but cannot attend one of them for to reason i am staying in another country though this is very useful for me! Great tips for a forever newbie like me! xx

    ReplyDelete
    Replies
    1. I find you as an expert rather than a newbie.. you gave us awesome travel and fashion advises that really rocks!

      Delete
  3. Whoa I've learned a lot from this! thank you! :)

    ReplyDelete

DISCLAIMER: Opinions expressed here are author’s alone, not those of any partner brands/company(s), beauty & lifestyle brands, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities, unless specified.
 
Copyright © For Urban Women - Awarded Top 100 Urban Blog / Fashion, Lifestyle and Travel. Designed by OddThemes