Love your Lubricant! Smile Makers launches a new premium line of personal lubricants

Smile Makers Love your Lubricant!

Smile Makers is revolutionizing skin care by launching a new line of premium personal lubricants. Yes, that's right, lubricants. It is skin care for the most intimate and sensitive part of our bodies. "The ambition with Smile Makers personal lubricants is very simple - to give women a product that they will really love," says Peder Wikstrom, Co-Founder of Ramblin' Brands. "We see this category as a part of beauty care, and want lubricant use to be as much a positive and pampering experience as using your favorite face creme."

 3 tips for choosing good lubricants: water-based, paraben-free, and fragrance-free.

Women sometimes use a lubricant to spice up their bedroom experiences, but they mostly use it for dryness-related issues. Studies have shown that the use of lubricants for women is significantly higher at 25-45 than at younger ages. However, the biggest brands in the market are not designed for women of this age group. Qualitative research on lubricant users showed that women were generally dissatisfied with products on the market. Stickiness, lack of long-lasting lubrication, and unpleasant scents were commonly mentioned as causes of dissatisfaction.

"I recommend using water-based lubricants as they are not retained in your body and easier to was off. They are also safe to use with latex contraceptives and can be used with silicone vibrators", says Dr. James Lee, Gynaecologist at Astra Women Specialists, and the member of the International Urogynecology Association, the International Continence Society, and the International Society of Sexual Medicine. He continues, "Avoid lubricants that contain parabens or fragrances, as these ingredients can cause irritation and itchiness."

For the first time ever, personal lubricants with ingredients from luxury skincare.

Skin Makers lubricants luxury package: Little Light Liquid, Stay Silky Serum, Generous Gel

Women commonly express concerns regarding the ingredients used in lubricants, prompting Ramblin' Brands to encourage consumers to educate themselves about what lubricants should and should not contain. Smile Makers formulation takes its cues from the world of luxury skin care. "Women are mindful about what products they put on their face, and should be just as mindful about what they put on the most intimate and sensitive part of their body," says Dr. Komathy Rajaratnam, Founder and Aesthetic Physician of The Lifestyle Clinic.

For the first time ever, Smile Makers is introducing ingredients from luxury skincare into lubricants. There are two ingredients that really make Smile Makers lubricants different -- dipotassium glycyrrhizate (DPG) from Japan, and methylpropanediol from France. Dr. Komathy Rajaratnam explains the ingredients, "DPG is the soothing skin condition agent used by luxury skin care brands such as Kore, Kanebo, and Shiseido, while Methylpropanediol provides a silky and moisturizing feeling during and after use. The result is that Smile Makers' products feel very different from traditional lubricants."

To match the formulation in quality, the luxurious packaging is designed by Smile Makers award-winning designer, the creative mind behind SK-II, Gucci, and D&G's elegant fragrance bottles. Smile Makers wants to give women elegant lubricants that can be placed on their vanity table.

"We are confident that Smile Makers will be the preferred choice for conscious women," says Mattias Hulting, Co-Founder of Ramblin' Brands. "Our lubricants are sophisticated, feminine, and pampering, which we believe all women deserve." The conveniently-sized 30ml bottle can also easily fit into a pouch or a handbag -- perfect for travelling.

Following the successful launch of Smile Makers in a number of markets including France, Belgium, United Kingdom, and Taiwan, Smile Makers personal lubricants are now available in selected Watsons stores and retail at $29.95

Rich and luxuriously textured, this ultra-sensorial lubricant provides the right amount of cushioning.

As light as a feather, this lubricant is formulated for a natural sensation

Silky and soft, the soothing lubricant instantly nourishes for a smoother, velvety feel.

 For more information on Smile Makers, please visit
Instagram: SmileMakersCollection
Pinterest: Smile Makers Collection


  1. New product to me and it seem good. Thanks for sharing and will as my sister help me to buy as she in Singapore.

    1. Thank you Betty! Oh I've heard these are already available in Malaysia.. but still I have to ask friends to buy me these in Singapore, coz not yet available in Manila.


Editorial Note: Opinions expressed here are author’s alone, not those of any partner brands/company(s), beauty & lifestyle brands, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities, unless specified.


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