7 Key Advice You'll Get From Emmy-Award Creative Chris Do

7 Key Advice You'll Get From Emmy-Award Creative Chris Do
image: @thechrisdo Instagram


Creatives had a once-in-a-life chance to get a global perspective and learn the best practices of the creative industry from Emmy award-winner and international creative consultant Chris Do in the second day of CREATE Philippines 2018 at The Globe Tower, Bonifacio Global City (BGC), Taguig.

In his masterclass, Chris engaged the participants through an interactive question-and-answer discussion on “the Business of Design.” The audience also participated in his hands-on workshop where they came up with solutions to the worst working scenarios in the Philippine creative market like dealing with nightmare clients and lowballers.




In case you missed him, here are some anecdotes from his masterclass:

Make the Economy Work for You

“If you live in the Philippines, the economy works against you if you only serve local firms but it works for you if you make content or design for global brands or firms abroad,” said Chris, noting the low cost of living in the Philippines compared to other countries.


Raise Awareness on Your Actions

“Good news! Someone out there is looking for you right now. It’s bad news they can’t find you,” said Do to his fellow creatives. “Explore new platforms—make your own Youtube channel, Behance, or an Instagram account. Get yourself out there.”


Don’t Get Defensive

Chris said creatives should stop the habit of overly defending themselves whenever clients lowball or make unreasonable requests.
“Do not try to overly justify your position and price. Tell them that they can also do it with all the available tutorials online,” he said. “But if they (clients) want your skill and expertise then tell them that they should compensate you appropriately.”
“If you have an angry client, do not bite back. Change the energy of the conversation by getting them excited with a project or a solution,” he added.



Set a SMART goal

“Before you start a project, get smart with your goals by making it specific, measurable, attainable, relevant and time-bound,” Chris noted.
He added: “That way, you and your clients have a common understanding on what you want your project to become and you can easily gauge if you could meet or exceed their expectations. It also keeps them from asking for more results.”


7 Key Advice You'll Get From Emmy-Award Creative Chris Do
image: @thechrisdo Instagram



Face Your Fears

“The things you are afraid of, do it,” Chris emphasized after sharing his realizations in establishing The Futur, a YouTube channel that provides lectures all over the world on the business of creativity.
“What got you here, won’t get you there. Don’t go to the same place and expect to be in another,” he added.


Inbound is In

“[Everyone here] should not underestimate inbound marketing because today, getting people’s attention through referrals and content marketing is the way to go,” Chris said.
“Content marketing enables you to engage with your audience. It makes them feel they are part of the creative process which can lead to more support for you and what you are doing,” he added.



Value Validation

“People (referring to clients) usually don’t buy the best choice but rather the safest choice. That is why you need portfolio, validation and statements about your work. Building rapport gives you more leverage,” noted Chris.


7 Key Advice You'll Get From Emmy-Award Creative Chris Do
Emmy award winner and international creative consultant Chris Do engages Filipino creatives on the ‘Business of Design’


CREATE Philippines 2018 is organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), in partnership with the Communication Design Association of the Philippines (CDAP), Globe myBusiness and myLifestyle, Beyond the Box, Crown Supply and other industry and private stakeholders.

To learn more about the event, follow CREATE Philippines on Facebook, Twitter and Instagram. You can also download the CREATE PH app on Google Play (Android) and Appstore (iOS).


*Editor's Note: For Urban Women Media is one of the digital media partner of CREATE Philippines.


76 LOVES AND COMMENTS:

  1. I noticed that highly successful people in the Philippines are actually working in outsourcing company. Chris couldn't be more right regarding making the economy work for you. Philippine economy is so unstable because of dirty politicking so it's hard to have a comfortable life if your source of income is only from the companies in the Philippines. Brilliant advice!

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    1. Sometimes its a challenge because they quite or have fears of rejection. Chris is right, if we fins out own way, then we can succeed.

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  2. Some solid advice here. Great read. Thks

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  3. wow this is all amazing advice! I am def gonna take a lot of what you said here into consideration and apply to life and work. thanks for sharing with meee!

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    1. Thanks Andrea! You can also visit Chris Do's YouTube videos!

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  4. Great points that we should all try to live by!

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  5. This is a great post with a lot of good wisdom and great advice. Thanks for sharing

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  6. Facing your fear is one that I need to work on. I am always worried about failing.

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    1. Face it! Because sometimes our fear are just challenges (like a gate) to success!

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  7. I agree with his points raising awareness and setting a smart goal. Furthermore the most important thing for success is putting zero weight into anyone’s opinion about myself because I know exactly who I am. Its when you are not worried about what the other person thinks you can be highly successful.

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  8. Blair, these are some important advise you are sharing with us. I really need to work on some advice. And I working hard. Thanks for the helpful article

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    1. Thank you Sundeep, and please watch Chris Do's videos for more advices :D

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  9. Great points, some really solid advice here. We should try to follow these.

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    1. That's awesome and thank you for dropping by.

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  10. I absolutely love this advice!! The one I have the hardest time with is being defensive. It's so tough! But, I love setting small manageable goals for myself!

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  11. It is definitely important to set goals for ourselves. Not something that is so out of reach that we lose hope, but something that is plausible and reasonable that will inspire us.

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    1. That is true Melissa :D Thanks for visiting us!

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  12. This is a great blog. Not getting defensive is a really good point and creating SMART goals is helpful...I had a friend a few years ago teach me what that was. Chris sounds like a great person to learn from.

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  13. This is some great advice! I always try to set goals. It's always awesome when I make them. I also try to not be defensive.

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    1. That is true, and this is the area that many creative millennials have also issues. I learned this at early age (back in high school, when I have to compromise to my Dad, in order to get what I want, a good tactic though) and now I applied to my works.

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  14. Great advice, setting smart goals should be on everyone's to do list.

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  15. I think some of the most difficult thing can often be to face your fears. But following the rest of the tips can help you overcome your fears.

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    1. That is true Stephanie. If everyone have willingness to face their fears, they will learn to overcome it slowly, and eventually become stronger.

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  16. Wow such amazing advice from Chris! I love his tip on not getting defensive with a client. It can be tough but definitely important to keep our professionalism.

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    1. I agree. And also note that there are few clients who uses it as a test on how determine and good you are at your job.

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  17. So many great points that resonated with me. I especially love the point about exploring new platforms, this is something I should do.

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    1. That is true. Not all platform could work to you. In my case, this website is my main, and supported by Facebook and Instagram. I just opened a YouTube account and uploaded few videos but I am not concern about the views.

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  18. Some very good advice here. I need to work on removing skepticism part. But yes all very sensible advice.

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    Replies
    1. Have fun and have fire to try new things!

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  19. I think that his advice on targeting international brands is great, but I would also add the fact that you need to charge reflecting the market. There are a lot of people coming from poor countries who undercharge, which brings down the market for the local professionals, which creates an imbalance.

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    1. That is because they don't know how to charge and their value and no one is telling them what should and not to do.

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  20. Exploring ideas and possibilities. Yeah...I need more ideas...and more hands to do them, too. Sometimes, I get so tired already. Maybe it's the age. But honestly, I am slowing down already. :(

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    1. Oh you shouldn't be! Take a break because you need it. In reality, the ideas are surrounding you. You just have to open your eyes so you can see them vividly.

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  21. I really like about Raising Awareness on our actions! This is so true and I have to practice it regularly!

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  22. My favorite one is Don't Be Defensive.. Everyone has different views and mentality on issues. Being defensive makes you unable to see the many sides..

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    1. That is true. When you become defensive, clients will look for other options - remember, the competition is too high.

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  23. This was an enjoyable read with some really sound advice in. Setting goals is important in any aspect of life I find!

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    1. Definitely right! Thank you for visiting Elizabeth!

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  24. Facing your fears helps you grow. I strongly believe in it and follow it too!

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  25. You're absolutely right.Getting the word out there and seen by the right people is vital to the lifeblood of any company. Which is your fav social net?

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    1. My favorite is still Facebook. It is also where I gain ideas for my next blog posts.

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  26. That must have been really cool. There was a lot to learn there!

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  27. Sounds like a great masterclass. SMART goals are something I use and love using them.

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  28. Such great advice here! All kinds of great little tidbits of info that are super helpful!

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    1. Thank you for visiting and hope you pick-up something :D

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  29. Nothing happens overnight!!! sweating and real work these are all real!!!

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    1. When you work hard and sweat for it, you will gain more value to your work, and become more understanding of your environment.

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  30. Great read. I think set smart goals and face your fear is the main keys if you really want to be a successful person. Facing fears is one of the toughest things. Really helpful post. Thanks for sharing.

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  31. What a wonderful post! This is some awesome advice. Thanks for sharing! :)

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  32. As a blogger who loves to write, it can be hard to void getting defensive. But you want engaging conversation and sometimes it hurts.

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    1. That is true. That's why you have to established first your brand and your unique voice.

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  33. This is some really amazing advice. Especially about criticism, taking it with stride is so important.

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    1. That is true. Crying baby is not acceptable in creative industry.

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  34. It is so true that we need to work with the way that the economy is going. These are some really great insights.

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  35. What good luck that creative professionals in the Philippines had an opportunity to learn from one of the best practitioners in the industry. Indeed, clients may not be able to see what's so interesting about a design but it is up to the designer to convince client to accept it.

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    1. Yeah and that's called business. You have to prove to the client why they must chose you.

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  36. Really feel so inspired by his success and attitude! His quote for life is really meaningful.I still have a lot to learn =P

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    1. That's right! I've been watching his videos online and learned so much.

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  37. My fear is motion sickness. Hopefully I can face it someday.

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    1. Oh so you don't ride on a roller coaster?

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  38. wow... this really good keys and really make me reading it one by one slowly. well.. Learning more about country economics surely help a lot is a business development

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