Fleurs de Villes Rosé at Emporium Melbourne

Fleurs de Villes Rosé at Emporium Melbourne
Fleurs de Villes invites you to raise a bouquet to launch ROSÉ, our glorious 2021 fresh floral celebration in support of breast cancer research.

Karen Marshall and Tina Barkley, our founders, are honored to announce that Fleurs de Villes ROSÉ, which supports breast cancer research in five countries and more than a dozen cities. 

Breast cancer touches so many lives – it knows no age, gender, or race. According to the World Cancer Research Fund International (WCRFI), it’s the most common cancer in women, and the second most common cancer overall. Globally breast cancer represents one in four of all cancers in women. Nearly two million women around the globe were diagnosed with new breast cancer cases in 2018. Fleurs de Villes ROSÉ was launched to help fund research through sponsorship and fundraising in each city of the 2021 show schedule. The theme was inspired by many of Fleuristes (participating florists) who have shown their support in the past for the cause by dedicating their mannequins at previous shows to loved ones on their breast cancer treatment journey.

Fleurs de Villes is also an official partner globally of BCRF, the Breast Cancer Research Foundation, founded by Evelyn H. Lauder in 1993. Daughter-in-law of the legendary Estee Lauder, Evelyn dedicated the non-profit foundation to ending breast cancer by advancing the world’s most promising research. Every major breakthrough in breast cancer prevention, diagnosis, treatment, and survivorship has included the work of BCRF-funded investigators. The largest private funder of breast cancer research worldwide, BCRF awarded $40 million in annual grants to 275 scientists from top universities and medical institutions around the globe in 2020-2021.





Fleurs de Villes ROSÉ will continue this vitally important mission, through sponsorship promotion and fundraising, in each city from our worldwide launch in March at Bal Harbour Shops in Bal Harbour Florida, to additional North American cities including New York, Toronto, Vancouver, Montreal, Seattle, and Costa Mesa. Shows in the United Kingdom, South Africa, and Australia will follow. Fleurs de Villes ROSÉ will work with breast cancer research organizations – the Breast Cancer Society of Canada is one example – for a truly inclusive approach, bringing increased visibility and awareness to this cause that’s so close to our hearts.

Why ROSÉ? When we think pink, global breast cancer research instantly comes to mind. Pink symbolizes calm and tenderness but with a playful and life-affirming spirit. And it’s one of the most glorious shades in the flower world. Fleurs de Villes ROSÉ will highlight this feminine shade in a variety of fresh floral installations such as “flower-bombed” automobiles, swings, doorways, and a dozen or more of our beloved mannequins, plus a fundraising Flower Market, content “jardin”, and variety of delightful drinks and treats with a floral twist.

Every ROSÉ-inspired pink-blooming mannequin and every installation will be different and unique to each city. And every celebration will follow our proven track record of producing a delightful show in full compliance with COVID restrictions.

Fleurs de Villes ROSÉ, the first globally themed celebration, takes root in the fertile foundation of the past four years. Created more than 35 one-of-a-kinds fresh flower shows viewed by millions of people - 16 major cities in three countries with more than 350 of the world’s favorite florists.

Fleurs de Villes Rosé at Emporium Melbourne

I had an opportunity to visit Emporium Melbourne, the host for this season’s Fleurs de Villes ROSÉ in Victoria. 

A truly captivating floral trail featuring life-size, fresh floral installations by some of Melbourne's leading florists is on display across Emporium Melbourne from February 18-27th 2022.

Straight from New York to Melbourne, ROSE by Fleurs de Villes will showcase local floral talent and feature over 15 floral installations, including the mannequins that Fleurs de Villes is globally renowned for, to support The National Breast Cancer Foundation and breast cancer research.

The spectacular 10-day floral extravaganza will be freely open to the public, for visitors to be able to safely walk through this self-guided exhibit while adhering to social distancing guidelines.

Fleurs de Villes combines the love of flowers and showcases local design talent through unique displays for an experiential event like no other, making it an event to schedule into the diary this Summer.

https://www.fleursdevilles.com/





Fleurs de Villes Rosé at Emporium Melbourne


Fleurs de Villes Rosé at Emporium Melbourne

TITLE: National Breast Cancer Foundation Mannequin
BOTANICALS FEATURED: Agapanthus, Lamb’s Ear, Lunaria, and Statice
CREATED BY: pemberlyofmalmsbury.com.au

This mannequin illustrates the power of Floral Therapy; the inner peace, solace, joy, and healing that her garden brings as she nurtures it back to life. The wild, dried, textural elements of the dress and garden represent the battle with cancer and adversity to be faced. The watering can, with its trickle of hope nourishing the garden, symbolizes new life, growth, and beauty stemming in the harshest conditions.



Fleurs de Villes Rosé at Emporium Melbourne

TITLE:  Moulin Rouge! The Musical Mannequin
BOTANICALS FEATURED: Alstromeria, Amaranthus, Hypericum Berry, and Strawflower
CREATED BY: IG: flowersalley_au and justpeachyeventflorals

This mannequin is inspired by the Can-Can dancers of Moulin Rouge! The Musical. The Can-Can is intense and fast-paced, pushing dancers to the highest level of skill and requiring endurance, resilience, and strength. The artist likens the mindset of a Can-Can dancer to that of women everywhere, especially survivors and those battling breast cancer, who are giving it their all, every day.


Fleurs de Villes Rosé at Emporium Melbourne
TITLE:  Le Divin Mannequin
BOTANICALS FEATURED: Carnations, Chrysanthemum, Lisianthus, and Roses
CREATED BY: grownflorists.com.au

The artist is inspired by the shape and form of the symbolic ribbon representing breast cancer charities across the globe. Using that ribbon to inform the silhouette, this mannequin represents the divine feminine and inner strength that is called upon to face a breast cancer diagnosis.






Fleurs de Villes Rosé at Emporium Melbourne
TITLE:  Genesis Mannequin
BOTANICALS FEATURED: Hydrangea, Phalaenopsis Orchids, and Singapore Orchids
CREATED BY: genesis.com

This mannequin inspires us to ‘go big or go home’. To take the unpredictability of life our stride. The Genesis mannequin, like its namesake, encourages us to be brave enough to be extravagant, bold, and completely unique. 


Fleurs de Villes Rosé at Emporium Melbourne
TITLE:  Enchanted Goddess Mannequin
BOTANICALS FEATURED: Amaranthus, Bougainvillea, Bromeliads, and Hypericum
CREATED BY: thriveflowers.com.au

This mannequin is a collaboration between Thrive Flowers and Firefly Flowers. She embodies a woman’s strength and fragility, her nurturing qualities, and her connection with nature. The pink bougainvillea petals used for the bodice are a statement of support for breast cancer research. The artist has used mostly biodegradable, sustainable, and natural materials to create this beautiful piece. 


Fleurs de Villes Rosé at Emporium Melbourne
TITLE:  Royal Botanic Gardens Victoria Mannequin
BOTANICALS FEATURED: Amaranthus, Celosia, Hypericum, and Protea
CREATED BY: Mattea Davies of dittodittoflorals.com.au

This Mother-nature-like mannequin is inspired by the theme of sustainability, and it was created predominantly using the green waste from the Royal Botanic Gardens. These trimmings, clippings, and fallings would normally be mulched, but have been given a new life here, celebrating the beauty which can be found in that which is often discarded. Though she herself appears to be slowly dying, her heart can be seen to be breaking with grief, (or perhaps bursting with hope), for the future of the verdant garden in which she stands. 





Fleurs de Villes Rosé at Emporium Melbourne
TITLE:  Marimekko Mannequin
BOTANICALS FEATURED: Gerbras, Hydrangea, and Roses
CREATED BY: Victoria Whitelaw Beautiful Flowers

This mannequin inspired by Marimekko’s ‘Unikko’ pattern, contrasts vibrant, bold reds and pinks with stark black and white. The bold poppy design is incorporated within a voluminous skirt with a black structured bodice, completed with a high-fashion headpiece. 


Fleurs de Villes Rosé at Emporium Melbourne
TITLE:  Gorman Mannequin
BOTANICALS FEATURED: Ming Fern, Orange Ruscus, Strawflower, and dyed moss
CREATED BY: Deco Green Concepts

This mannequin is inspired by Gorman’s vibrant and colorful prints, bringing playfulness and artistic expression to everyday use. 


Fleurs de Villes Rosé at Emporium Melbourne
TITLE:  QT Melbourne Mannequin
CREATED BY: Dope Florals

Inspired by the charismatic front door hosts, fondly known as Directors of Chaos. The friendly faces have been the pinnacle of QT’s signature service, prompting conversation, leaving a memorable impression on quests. This mannequin is inspired by the unique location, quirky interiors and artistic motifs of QT Melbourne.





Fleurs de Villes Rosé at Emporium Melbourne
TITLE:  Emporium Melbourne Mannequin
BOTANICALS FEATURED: Amaranthus, Black Knight Leaves, Maidenhair Vine, and Phalenopsis Orchids
CREATED BY: Melbourne Flower School

This mannequin is inspired by the artist’s teacher, mentor, and friend of 42 years, Pauline, who is a survivor of breast cancer. The design is dedicated to all the strong women who have fought the battle and those who continue to do so. 


Fleurs de Villes Rosé at Emporium Melbourne
TITLE:  La Vie En Rose Mannequin
BOTANICALS FEATURED: Amaranthus, Black Knight, Dusty Miller, and Gloriosa Lily
CREATED BY: Monstera Flowers

The artist is inspired by how human beings face and overcome obstacles, hardships, or even sickness. This mannequin represents a positive outlook, taking joy in every day despite the ever-present challenges of life. Acknowledging that life is too short, the artists call on the audience to live life in happy hues. 


Fleurs de Villes Rosé at Emporium Melbourne
TITLE:  Melbourne City Rooftop Honey Mannequin
BOTANICALS FEATURED: Billy Buttons and Bunnytails
CREATED BY: Petals and Sage 

This mannequin takes the form of a young girl who feels isolated from others in her everyday life but finds comfort in nature. Stepping out of societal expectations for just a moment to find empowerment among the bees. The artist uses this idea to parallel the journey of a cancer diagnosis – at times isolating often requiring moments of pause and reflection, which many find amongst nature. 


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The spectacular 10-day floral extravaganza will be freely open to the public, for visitors to be able to safely walk through this self-guided exhibit while adhering to social distancing guidelines.

Available for viewing at Emporium Melbourne from February 18-27th 2022.




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30 comments :

  1. Breast cancer awareness is important. My mom died from breast cancer. I like that this organization is spreading the word and visiting so many cities worldwide.

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  2. Oh, wow! Those are absolutely gorgeous! I love all the beuatiful colors and textures.

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    1. Seeing these installation makes me want to visit several gardens around the region.

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  3. This is absolutely gorgeous. I'm loving the colors of the flowers, perfect for the spring season!

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    1. I also like how they make use of dried flowers and leaves. A work of art!

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  4. what a stunning extravaganza of colors and floral arrangements and the initiative of Fleurs de Villes ROSÉ to identify and support local artists and talent is really the way forward.

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    Replies
    1. I totally agree! Floral arranging is not easy for everyone.

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  5. Stunning!! These are absolutely works of art, but can u hate me if i told you i kinda want them on the main stage of RPDR? Such a great cause too!!

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  6. Wow what a visual feast! So much creativity here from the artists and for such a great cause.

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  7. Wow! they are all beautifully design and so dramatic! I love the color and imagine if people can actually wear them to lunch~? Knycx Journeying

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  8. This is so cool and love how it's done perfectly. I wish I an visit them to experince it in real life. Thank you for sharing!

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    1. There are other upcoming flower festival that I would love to visit these coming weeks!

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  9. Brest Cancer really does effect everyone, we all know people who have sadly had it. Your photos look amazing and this is such a well written post. Thanks so much for sharing.

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  10. The main thing is to get settled and to have fun.

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  11. Oh, that is just magnificent. I love flowers and these creations are absolutely stunning

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  12. Can I say I envy you for being able to see it personally! I so love all of it. Hopefully, I can be able to see this too.

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    Replies
    1. It was fabulous, admiring many designers' works.

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  13. Okay these are absolutely beautiful they make such a statement and I love this initiative for breast cancer!

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  14. Wow! These are beautiful creations. It has the Disney Encanto vibe and I love it. Thank you for sharing these.

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  15. Oh wow this is so beautiful! So glad they are doing this!

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  16. What a wonderful experience! They definitely took a lot of time and effort in making this, I am impressed!

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  17. I have heard of this event before. But never saw it until now. It seems like a wonderful event to support something important and with beautiful creations!

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  18. That is absolutely awesome and so very creative. Loved the play of colors.

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