Last November 2014, Shell launched its new promotion in collaboration with Ferrari and the LEGO Group. The unique LEGO models and LEGO Minifigures are available at all Shell participating service stations.
The new Shell promotion introduces six exclusive LEGO models that are based on some of the most iconic vehicles in Ferrari’s motoring history. This exciting promotion brings together three of the most global brands in the world and celebrates over 60 years of passion for performance between Shell and Ferrari.
Spanning decades of motoring heritage – covering truck, road and track vehicles – the models designed by LEGO Group illustrate the innovative and passionate nature of the Shell technical partnership with Ferrari. “This campaign perfectly represents the joint passion for performance and innovation that Shell and Ferrari stand for whilst incorporating the fun and imaginative nature of LEGO products. Whether they are fans of Ferrari, motorsport, or LEGO bricks, we think these toys will prove an exciting reward for our customers,” says Debbie Foley, Marketing Manager, Retail Marketing.
The exhibition as held at the ground of Bonifacio High Street, Bonifacio Global City Taguig. Grab the limited-edition miniature Ferrari cars at all Shell Stores worldwide.