The collection includes long, flowing skirts, tapered ankle-length pants and traditional wear like kebaya and hijabs, with the company saying the collection ‘fuses contemporary design and comfortable fabrics with traditional values.’
Inspired: Fashion designer Hana Tajima converted to Islam at 17 and has always been passionate about finding ways to keep traditional and conservative clothing and accessories flattering on the body
Lightweight and soft: Rayon is used widely in the range due to its lightweight, comfortable texture
The popular fashion blogger, who converted to Islam at 17, announced the collaboration on her personal blog, saying it felt wonderful to let her mind run and ‘unearth’ her ideas.
The pieces in the collection are all made from smooth, breathable and non-restrictive fabrics, with rayon one of the key materials featuring due to its soft texture.
TENCEL, a soft, botanically derived, wrinkle-resistant fiber is also used, as well as AIRism, which is a quick drying, odour minimising fabric which was developed by Uniqlo in collaboration with Toray.
The tops range from layered blouses and wrap and tie back tunics, and the pants include both lose-fitting and straight-legged pants that are all slim silhouetted, made with high waistlines, and void of pockets or fasteners.
The dresses are designed to drape over the body without clinging too tightly, creating a feminine silhouette in a modest way with long boat neck dresses and camisoles.
The traditional Kebaya can be worn three ways, with a zipper on the skirt allowing it to be separated from the top and be worn as a simple wrap.
The hijabs come in a wide range of edgy patterns and colours, and can be worn as head scarves or wrapped around the neck.
28-year-old Malaysian singer Yuna fronts the collection, saying in a campaign video that she can experiment a lot of different ways with Tajima’s pieces.
‘I’m really happy to be a part of this,’ she said.
The Uniqlo X Hana Tajima Collection is launched today, July 3, at Uniqlo’s 313@Somerset store on Singapore’s Orchard Rd, and online at www.uniqlo.com/sg.