How Camiguin Tourism Breaks Stereotype

Travel to Camiguin Island

There is nothing more exciting than planning your getaway with your friends, but nothing is more frustrating than someone back-out on the last minute.

I know, I know sometimes that is quite stressful, thus leaving you alone to your trip.

Travel to Camiguin Island

There are pros and cons on travelling solo – and it’s up to you weather you keep on complaining and whining, or just enjoy what the place has to offer.

This morning, I was thrilled and awakens my travel mojo when I stumble upon this new and unique travel campaign. Brought by the Camiguin Tourism Office, as part of their invitation for everyone to visit the island for this week’s 38th Lanzones Festival until 31st of October, the island known as the “Island Born of Fire” showcased a one relatable travel campaign that breaks the stereotype of every travelers.

You see, check on most travel campaigns in the Philippines and you will see modelesque, good-looking people in the campaign, with all those pretty faces, showing all the physical beauty.

But in Camiguin’s travel campaign video, it was different.

It features an ordinary chatty solo traveler, quite voluptuous woman and includes some ordinary citizens of the island, and just focusing on the natural beauty and adventures that the island has to offer.

Travel to Camiguin Island

The campaign also features a mute travel guide, who never get tired having that wide smile on his face, assuring his guest that everything will be alright, and she will definitely love it.

It was directed and shoot in a very natural way, with a hint of comic, and very relatable.

Indeed, the campaign made me speechless… perfect for its hashtag campaign #nowords

Travel to Camiguin Island

You have to #feelcamiguin in order to understand its beauty. No words can perfectly describe it.

Except WOW!

Just like the mute tour guide, you have to trust your instinct, give your trust in order to be trusted, and the nature will never disappoint you.

Travel to Camiguin Island

My Verdict:

This travel campaign not only shows the natural, untainted beauty of the Camiguin Island, but also the genuine sincerity of the people. I believe that this latest video also breaks the stereotype of featuring glamorous models in the video campaign. Travel is for everyone, period.

I also think that this video, promotes laughter and awesome travel experience, and you can showcase your own travel style, as free as the birds.

On the side note, though her tour guide is mute – he is enthusiastically helpful, fun, and also a cute guy! LOL

I honestly felt touched, Camiguin’s video travel campaign made me speechless and somehow teary-eyed because of happiness, wishing that I could visit Camiguin Island someday, and immersed with the community and its natural beauty.

I am excited for that day, and I bet it will be a memorable one.

Sharing this story, mean I admire this new travel campaign, and I’m looking forward for its series featuring the other places, adventures, etc. #NotSponsoredPost

Clap! Clap! Clap!

The Camiguin Tourim Office did a great job!

How I wish the head Tourism Office in Manila, would collaborate and create a travel campaign series, featuring the various region and provinces of the Philippines. I think that will be a great idea, more appealing to local tourists, because it’s in Filipinos’ modern culture who loves to what TV series.

Promoting the local places to local tourist is such a great idea. As a local, we should act as our own ambassador, because we are the only one who could describe and tells many stories the most about our homeland.

As of this writing, the travel campaign gathered 801,000 views, 14,000 shares, and 4,200 comments.

Travel to Camiguin Island

I’m packing my bags, and head to Camiguin!


xoxo, Blair




122 LOVES AND COMMENTS:

  1. Indeed it will be a great idea featuring these destinations in the series. Camiguin looked amazing in your description and photos.

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    1. Thank you Jhilmil. Hope you could visit this beautiful island soon!

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  2. I saw the advertisement few months ago. It was really interesting and brilliant

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  3. That sounds like it is so funny. And the best part of it all is that it is so real and not some fake model version of what a vacation should look like. I love that they are being risqué and trying marketing their stuff in a different way.

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    1. I agree David, and the video campaign is very relatable, and comic as well.

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  4. Thats such an innovative way to promote tourism. The pics look lovely too. Love the beach!

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    1. Thank you dear! Hope you can visit the Philippines very soon!

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  5. What a great post. So great that they used someone for this campaign that many people can relate to. Constantly using the traditional models gets old. This stands out. Looks like a great fun place to visit! Yay!

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    1. Yes, and the snorkeling experience is fantastic!

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  6. This is awesome. I have never seen such a natural ad of anyone. Thank you

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    1. You're welcome and thank you for loving this campaign.

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  7. I had a good laugh watching this video. It is very relate-able. Well, when others back out of a plan, we can only try our best to enjoy the holiday, right?

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    1. I know right! And I wouldn't say NO for a cute tour guide, hahahaaha

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  8. Yes I am tired of perfect looking people traveling and families that the kids never cries...big size people travel to! I will check the video! And Camiguin looks amazing!

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  9. Out tourist office here could never come up with something so original and creative! It's a pity that year after year all we see is "Live your myth in Greece"

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    1. Oh maybe you can send them proposal teaming with fellow Greece-based bloggers. I believe there are many other aspects that needs to promote Greece other than the stereotype of having a lovely beach and home of myth stories.. But I also wish to be in Greece!

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  10. So nice to see real people traveling and enjoying themselves. Love that not the perfect models.

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    1. Thanks dear! Now that this video went viral, and only costs a little, means the campaign is very effective!

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  11. I love the campaign! It made me smile and also go visit Camiguin! I've never heard of this place before.

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  12. I really liked Camiguin tourism campaign as it breaks the stereotype! The Camiguin looks absolute paradise and a dream destination for a perfect getaway!

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    1. I agree. I am sold just watching the campaign, and not because a celebrity endorsed it.

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  13. This was such a fun post to read and I loved looking at the pictures. I agree it is nice to see a natural person doing their campaign. Sometimes seeing all of the glamorous models etc, it makes it hard to envision yourself there. I think they did a great job. I appreciate you sharing this.

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  14. yes!! I totally agree with solo travelling being so much easier... but it can be lonely :( This place looks amazing

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  15. this campaign sounds great and is really great when your buddies back out at the last moment! Thanx for sharing!

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    Replies
    1. Hahaha its okay that buddies backed-out, if you have a cute tour guide :D

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  16. Is my very first time getting know about Camiguin story. The storyline just made feel wanna fly over as the place really look relaxing to have a solo vacay <3

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  17. Travelling solo is 1 of my bucket list! must try once !

    Click click,
    Thestepheny-Yesnobabe

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  18. I watched the video of it and yes, I agree, it is not the usual campaign and I love it. Philippines is really beautiful. Indeed, no words for Camiguin.

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    1. Thank you dear! Hope you'll visit the Philippines soon :D

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  19. Wow! The ad really looks realistic and natural. Looks fun too hehe

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  20. Looks like a super fun place! I will have to visit.

    Sondra xx
    prettyfitfoodie.com

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  21. What a great post! You're right, they did at a great job at breaking the stereotypes of most commercials. Loved it!

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    1. Thank you Steph! Keep on browsing our blog for more travel stories.

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  22. Bravo for a campaign that shows real people traveling and exploring rather than just models! I had my last unplanned solo travel adventure a few years ago when a friend backed out the last minute and still had a blast!

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    1. That's wonderful. I bet your friend is so jealous!

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  23. I am 100% with you in that "Travel is for everyone, period." comment. It's time to break with those stereotypes commercials.

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  24. Such a great post! I love the whole concept. Thanks for sharing- I enjoyed it so much! Traveling is always a good idea. - Joy

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  25. The images look great. At first I thought you went on a vacation alone because your friends let you down until I saw the part where you said it was an advert, then I relaxed 😎.

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  26. It's fantastic to have real beauty that is untainted like this. And real, authentic people to meet and share the experience with.

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    1. Thank you Amy, please visit us here in the Philippines and Camiguin.

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  27. I have been wanting to go to Camiguin. I will make sure on my next vacation I can visit that island.

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    Replies
    1. That will be awesome Garf! Bring your squad!

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  28. Travelling is for everyone and all should enjoy. My family loves to go on vacation.

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    Replies
    1. Please visit the Philippines soon, Linda :D

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  29. Never seen this ad but truly this island is beautiful!! Would love to there someday!!

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    1. Thank you Chuck! Yeah please do, and definitely you will enjoy snorkeling here.

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  30. It's a funny video . I can't stop laughing at it and I have share it with my family. I wish one day I can visit camiguin.

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    1. Thank you Ashley! You will enjoy Camiguin and the other islands of the Philippines.

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  31. I love that they are breaking the stereotypes for these kinds of ads.

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    1. Yeah, one of the best travel campaign I've seen, and I heard this is a low budget ad.

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  32. How awesome! I would be way too nervous to travel alone, but I'm sure it can be really fulfilling and fun.

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  33. I love how beautifully positive the campaign is. From the mute tour guide to showing the locals authentically I love how it challenges and dispels stereotypes!

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    Replies
    1. I agree, and its relatable there are times you can only say WOW!

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  34. I like how this campaign choose to focus more on the destination itself instead of the celebrity that endorses it, and make more people feel better in their skins along the way

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    1. I agree. Because in travel, it doesn't choose color or size. We all must have fun with the nature.

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  35. I love how relatable the ad is! It really is a great way to promote tourism in a way that is believable.

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  36. Wow, I must admit, this travel campaign does looks unique and interesting, bravo :)

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    1. Thank you Ivy. Hope you can visit Camiguin Island soon!

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  37. It is campaigns like this that I love, involving real life situations but most important "realistic" humans. It is one of our dreams to visit the Philippines one day and your post made it even more inviting.

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    1. Thank you Sandra! You can also explore other island here in the Philippines. You have 7,000+ island to choose from :D

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  38. Oh wow I love that they steer away from the stereotypes in the campaign. Wish more campaigns would follow suit. It's so refreshing to see.

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    1. Thank you Jennifer! Yeah I hope so.. and some kind of a travel series campaign.

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  39. I love that this travel campaign shows a normal woman traveling rather than some model. Not everyone is a stick figure and that's okay. It looked like she was really enjoying her time.

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    1. I agree. She is good, and very relatable, I want to book my flight now. Am feeling jealous!

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  40. This is one of the many beautiful places in the Philippines I never get to visit while living there. Camiguin definitely is on my list to go back to when I'm home again!

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    1. That will be fantastic! Share us your travel Camiguin experience soon!

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  41. I love this campaign. I think traveling alone can be fun, but I understand some people's hesitation.

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    1. Yeah I agree. But with this campaign it shows that you can have some fun alone!

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  42. This sounds and looks awesome! This is a great campaign to show what awaits at this destination.

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  43. Cool campaign! I’ve never done solo travel but it sounds amazing to be on your own accord. Thanks for sharing!

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    1. This campaign also encourages solo travelers to trust locals for their tour, and be open-minded to possibilities.

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  44. What a simple yet brilliant idea for a travel ad. I can also tell tgarbut is hysterically funny so kudos to them.

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  45. This travel campaign by Camiguin Tourim Office sounds amazing. It is nice that they show basically the real people and the adventures that await you. Thanks for sharing the awesome information and campaign.

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    1. You're welcome Rebecca. Hope you can visit Camiguin Island soon.

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  46. What a fun way to promote the destination! Interesting concept - I should visit Camiguin Island, I love traveling!

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  47. Whoever thought of this campaign is a genius. Bravo to Camiguin for airing it. It shows the true heart of the people who live there. That everyone is welcome and our differences aren't flaws, but instead something to be embraced. x

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    1. Thanks Alison! I've read the behind-the-scene news about this and it was incredible. The casts are so creative for a limited budget and time. They need to shoot this in just two days!

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  48. i just send the links to my friends.. dating them to visit this.beautiful place ❤

    Racheal

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  49. I have never been to Camiguin. Seeing this is a great place to travel with your family. I will save it to the year-end sightseeing list.

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    1. That will be cool! Thanks for visiting :D

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  50. Your first paragraph hits the heart lol. I hate people backing out and it's so much easier to travel solo!

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  51. It is really great to see such natural pictures!!

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  52. Congrats for being a travel campaigner for your region. It sounds nice to show our own place to whole world. You are doing a great job in a travel industry.

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  53. You are so right, that is an awesome campaign breaking stereotypes. Why does everyone on vacation needs to look like a model with a bikini body. Thank you for sharing. I would love to explore Camiguin.

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    1. Thank you Stephanie! Hope to see you in Camiguin!

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  54. I love this advertisement, I really like that fact that have used a range of people, from different backgrounds.

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    1. I agree, and I applaud the casts and director! Hope there's a sequel :D

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  55. I love that this campaign is using a real person that most people can identify with!

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    1. I know right! I'm looking forward for a male-version :D

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  56. Wow, It really looks a nice place to visit and I would love to try travel alone, It looks fun

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  57. OMG! This is so hilarious. What a great campaign to break the stereotypes.

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  58. This is awesome! Really a great campaign and I love it!

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  59. Travelling alone is still a challenge and it still more costly than travelling in two or in group :) beautifully written

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    1. Yeah I agree on that point. However, some likes to travel alone to avoid some certain hassles.

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  60. Hey Blair, I really like the sound of this campaign from the Camiguin tourism board, and wanted to watch the video - but the link goes to a broken page :( let me know when it's back up and running, as I'd love to share this (and your post) on my Facebook page xx

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  61. I truly enjoyed the write up. Its indeed a great campaign and to travel alone is definitely on my wish list!

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    1. I need to loosen up a bit, in order to travel 100% alone! Amore always with me and I love it.

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Editorial Note: Opinions expressed here are author’s alone, not those of any partner brands/company(s), beauty & lifestyle brands, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities, unless specified.

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