The Marimekko Pre-Fall 2025 collection explores the decaying beauty of late summer flowers, expressing the ever-changing appearance of flowers and the transition of plants and flowers from late summer to the beginning of autumn through design.
Inspired by the gradual transition of seasonal colours from summer to autumn, the collection combines abstract floral prints with vibrant, organic stripes. It proposes a playful new style that reflects the beauty of the changing flowers of decaying flowers.
The first drop is adorned with summer accent colors such as refreshing sky blue and soft lavender, reminiscent of a joyful end of summer. The mood of late summer gradually shifts to vibrant reds and cayenne, deep purples, cocoa browns, and midnight blues. Nature's soft hues, such as pale yellow, hay, and glass, serve as neutral base tones that complement bold colors.
Delicate yet powerful floral prints by print designer Aino-Maija Metsola depict the loss of color from wilting flowers, leaving a gradient-like texture on the textiles. This beauty is created by using halftone printing techniques to create images with a pattern of dots. Other notable prints of the season include Jokuraita by Antti Kalevi, Puhveli by Maija Isola, Unikko by Maija Isola, Vuokko by Vuokko Eskolin-Nurmesniemi, and timeless classics such as Piccolo.
The collection features iconic cotton poplin shirts and dresses with abstract floral prints and bold stripes. As the season progresses, more textured materials such as jacquard, denim, and merino wool appear as knitted dresses and outerwear, heralding the start of a new season. The dresses and skirts in the collection are available in both mini and maxi lengths, and a new denim mini dress is also available. Marimekko Maridenim has also appeared in new colors, such as washed gray and a new design using the Marimekko logo font. And the Marimekko collection will be further enriched with the first use of denim in the Karla bag series, inspired by Marimekko's classic candy wrapping.
The art of printmaking, which has been around since 1951
Marimekko is a Finnish design house known all over the world for its unique prints and colors. Founded in 1951 by Aluminium Latia. It is a pioneer of lifestyle brands that develop original fashion, bags, accessories, and home decorations. Marimekko's consistent mission since its founding has been a functional and easy-to-understand design that is not swept away by the times. With bold prints and colors that make you feel empowered just by looking at them, Marimekko sends out designs that bring happiness and joy to everyday life.
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