VIP Shopping and Launched of UNIQLO and SPRZ NY PROJECT at UNIQLO SM Mega Fashion Hall

UNIQLO - a Japanese clothing global brand has recently announced the launch of SPRZ NY ("Surprise New York"), a new global project where art and fashion meet, creating something magical, and artistic. Inspired by famed and influential artists of our time, SPRZ NY features a number of specially designed items such as T-shirts, outerwear, and more, as well as collaboration with the Museum of Modern Art (MoMA).

UNIQLO became a multi-year, corporate sponsor of MoMA, home to one of the world's greatest collections of modern and contemporary art, in May 2013. At that time, UNIQLO became a sponsor of the Museum's Friday night free admission program, now called "UNIQLO Free Friday Nights," which provides increased accessibility to the Museum's exhibitions, collection, and film programs. To further its continued support of MoMA, UNIQLO is presenting the MoMA Special Edition items, inspired by artwork from the Museum's collection and the new designs specially made for SPRZ NY in collaboration with living artists. the MoMA Special Edition designs are based on the works of the world-renowned Andy Warhol, Jean-Michel Basquiat, Keith Haring, Jack Pierson, Jackson Pollock, Lawrence Weiner, Ryan McGinness, and Sarah Morris.

The special collection series is now available worldwide and also available at the MoMA Design Store and online via MoMAStore.org, where each purchase supports the Museum's exhibitions and educational programming.

UNIQLO Philippines gives us the taste of this special collection. See our photos below taken during its first launch in the SM Megamall branch. Have your pick and be proud to wear your favorite artist.