What is Fast Fashion? And other terms to understand sustainable fashion

fast fashion


These are products that do not contain any animal ingredients or ingredients that have been produced or sourced and have harmed any animals along the way.

Carbon Footprint

This means the quantity measure of greenhouse gases that a human emits directly or indirectly through their actions. These include manufacturing processes, transport, purchase of items that have produced greenhouse gases in manufacturing. 

Conscious Consumer

Someone who is aware of the negative effects of purchasing items that are not produced ethically or sustainably, for this reason, they choose to purchase items that follow the guidelines of sustainability and avoid contribution to mass production and wasteful or harmful manufacturing processes. 

Clean Beauty

In general, it means that the use of products that do not contain any toxic ingredients that could have detrimental effects on the human or the environment.

Fast Fashion

The term used for manufacturing trends as quickly as possible from the catwalks to the racks. This mass-production process creates a lot of garments at a real face pace & cheaply and not taking account of the environment. It leads to a wasteful attitude to fashion consumption as trends come and go. Quality of garments is reduced, and textile workers are paid less than minimum wage to keep items at a low cost for competition with competitors and the market.


Slow Fashion

The very opposite of fast fashion. This is about multiple approaches to ethically consuming fashion such as buying second-hand, thrifting, buying ethically made and/or locally made garments, buying less or high-quality items, upcycling, and avoiding fast fashion.


This is a term used to make consumers believe that a company is doing more to protect the environment than it really is. It is dishonest and deceitful marketing about a company or a product’s environmental impact. Beware of the signs coz you do not want to be deceived.


A term used for a product that has been made from natural resources and does not contain any synthetic derivatives.

Social Responsibility

This term refers to a business framework that prioritizes people and the Earth as much as profit. It is to develop businesses to have a positive relationship with the societies and environment in which they operate. 


This is the approach to designing & producing products that can be repaired, remade, reused, and eventually recycled or biodegraded at the end of its use. 


This is the practice of publicly sharing information to the public about where the products are made, the makers that made them, and the rest of the cycle.

upcycle fashion
...from white whole pants

upcycling fashion

upcycle fashion
...to summer white coordinates!


This is another form of recycling; however, it involves re-using a material that may be purposeless or no longer in use. Repurposing it to make it useful again by making it a higher quality of look nicer but also giving it a better environmental value.

Ethical Sourcing

This is when companies have taken a lot of care and thoughts on where they get their ingredients and materials from. By taking into account, beyond the material or ingredient itself but instead, who was involved in the process and is these people were treated fairly. The company needs to be aware of the entire supply chain, pay a fair price for the materials or ingredients, and ensure that their suppliers are committed to positive environmental and social impact and providing safe working conditions.

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