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| The lip balm that refuses to stay in your makeup bag |
This year, beauty is no longer confined to the vanity: it’s worn, clipped, collected, and shown off. Leaning into this playful shift, Dr.PAWPAW unveils Charm Balm, a new generation of hydrating, multi‑tasking balms designed to be as expressive as the people who wear them.
Charm Balm transforms everyday lip care into a fashion moment. Each tube comes with an on‑trend, collectible keyring charm, turning your balm into a bag accessory, belt‑loop detail, or playful add‑on to your keys. It’s beauty that travels with you (literally).
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Beauty charms are having a major moment in 2026, adorning handbags, tech accessories, and even jewellery. Charm Balm taps directly into this movement, merging functional lip care with fashion‑forward collectibility. It’s skincare that doubles as a style statement.
Three Flavours, Endless Personality
The debut trio arrives in three of the year’s most crave‑worthy flavours:
Each balm is paired with its own adorable charm, making them irresistible to mix, match, and collect.
Banana Balm, RRP: $7.00
A deliciously sweet, naturally scented banana balm that hydrates, smooths, and pampers lips while delivering a joyful, collectible charm.
Cherry Balm, RRP: $7.00
A naturally scented cherry balm that softens, hydrates, and smooths, paired with a fun collectible charm for added personality.
Matcha Balm, RRP: $7.00
Fresh, naturally scented matcha aroma infused balm that calms and nourishes, with a playful collectible charm to brighten your routine.
Charm Balm is powered by Dr.PAWPAW’s signature blend of skin‑loving ingredients:
* PAWPAW (papaya) extract to soften and nourish
* Castor Oil to lock in long‑lasting moisture
* Aloe Vera to soothe, calm, and protect
Lightweight yet deeply hydrating, the formula works beautifully on lips and cheeks, adding a natural sheen wherever you need it. It’s skincare, makeup, and accessories all in one.
Pauline Paterson, Founder of Dr.PAWPAW, shares the inspiration behind the launch:
“The beauty landscape is evolving. People want products that do more than just perform. Charm Balm is our playful response to that shift: a nourishing, versatile formula with fun collectible charms that add joy to your beauty routine and become an accessory. It’s about making everyday beauty moments more delightful, expressive, and memorable.”
Dr.PAWPAW Charm Balm will soon be available in all Kmart stores.
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