Fashion Forward Dubai Pop Up Store

Fashion Forward Dubai Pop Up Store
Fashion Forward Dubai Pop Up Store presents 12 regional designers at Rubaiyat, in Jeddah, Kingdom of Saudi Arabia

Fashion Forward Dubai (FFWD) presented 12 regional designers for the first time in the Kingdom of Saudi Arabia at its FFWD EPIC Pop Up shop. Until June 25th, during the holy month of Ramadan, an impressive line-up of 12 regional designers will be showcasing their Ramadan and/or SS 17 apparel and accessory collections in Saudi Arabia's leading department store; Rubaiyat, Stars Avenue Mall in Jeddah.


Fashion Forward Dubai Pop Up Store

This Pop-Up is part of FFWD’s Empowerment Program through Industry Collaboration (EPIC), endorsed by Dubai Design & Fashion Council (DDFC) and supported by Dubai Design District (d3), which is dedicated to supporting regional talent to attain commercial success and widen their reach into new markets.

The labels available at the Pop-Up are:


AMIRA HAROON is a seasoned FFWD designer having shown at Seasons One, Two, Six and Seven, as well as at FFWD’s EPIC showroom in Paris last March. Of Pakistani origins, but having grown up in the Middle East, Haroon launched her brand in 2010. She designs for a woman who has a Middle Eastern soul with a trans-regional outlook and attitude, a confident and globally travelled woman.


Fashion Forward Dubai Pop Up Store

ARWA AL BANAWI – Like her eponymous label, Saudi-born designer Arwa Al Banawi is an eclectic mix of contrasts. Designed for the subtle woman, her aesthetic is both classically cool and undoubtedly feminine – earning her recognition from Vogue.com and a finalist position at Jeddah Vogue Fashion Experience.

GHUDFAH is a luxurious abaya and ready-to- wear line that caters to the elegant women designed by Sarah Albaz who was born and raised in Riyadh. The line is known for its intricacy of details, selection of luxurious fabrics, and its high-end finishing.


Fashion Forward Dubai Pop Up Store

HESSA FALASI, an Emirati brand established in 2011 in Dubai and is inspired by the Arabic culture, traditional abayas are given a modern twist with a variety of high quality fabrics, a kaleidoscope of colors in fully on-trend fashion. Each garment is the result of a long and rigorous artisanal savoir-faire that creates the ultimate experience in Middle-Eastern chic.

JELENA BIN DRAI is a luxury clothing brand with elegance and comfort at its heart. Whether pret-a-porter or haute couture, Jelena Bin Drai uses exquisite craftsmanship and the highest quality fabrics to create chic and wearable collections with a contemporary, on-trend edge.

NASIBA HAFIZ - The woman who wears Nasiba Hafiz isn’t afraid to try new things and isn’t restricted by background, place or time. She’s travelled the world over and knows how to inject her heritage into a style that is uniquely hers. Saudi-based Nasiba Hafiz started the brand in 2012.


Fashion Forward Dubai Pop Up Store

POCA & POCA is a fashion brand created by the talented sister and brother duo Karolina and Wiktor Gniewek. Bringing together fresh and creative designs, a passion for style, a love for precious things, unique fabrics and an eye for detail; POCA & POCA brings to life exceptional creations for the charming woman, personifying her original and charismatic sense of style. The brand is a favourite of fashion personalities from the region and beyond.

AMAL HALIQ - is an Emirati Jewellery Designer; she grew up with a passion for gems. Amal is fascinated by gem stones; among her favorites are the Alexandrite, Andalusite, Padparadscha Sapphire and Jadeite – and of course, diamonds. As the saying goes “diamonds are a girl’s best friend” however Amal believes that “jewellery is a girl’s best friend”.


Fashion Forward Dubai Pop Up Store

MADISO - is primarily a fashion accessories brand. Each piece is a unique formation of organic shapes that are carefully hand worked and hand embroidered on silk fabric. Each design is a personal expression of ideas and narratives, thoughtfully planned and put together, before being hand sewn and hand crafted.

RULA GALAYINI - Rula Galayini is a reflection of the woman who wears it: strong, edgy, and sensual; a power-bag and a contemporary statement piece. Her collections are designed for the everyday, yet tailored for the surprises that one never expects. Rula is a Vogue Arabia Fashion Prize Finalist, her bag has been listed by Vogue UK as 100 best bags in the world, and she is a winner of Mediterranean Fashion Prize in Marseille funded by Dior and Chanel.


Fashion Forward Dubai Pop Up Store

SARAH’S BAG - Dynamic, passionate and determined, with an epicurean’s delight in beauty and art, founder and creative director Sarah Beydoun designs handbags and accessories that are known for their intricate craftsmanship, attention to detail and vibrant, high-spirited appeal. Sarah’s Bag was launched in Beirut in 2000.


Fashion Forward Dubai Pop Up Store

VANINA - 'Vanina is a fashion label established in Beirut in 2007, by Tatiana Fayad and Joanne Hayek. Through its light and playful glamour, the brand presents statement pieces as form as engaged art, which sends a message through various design concepts, Vanina's backstage is a social project that aims at promoting community development through the valorization of Lebanon's craftsmanship and industry.'


Fashion Forward Dubai Pop Up Store


For further information on FFWD’s EPIC program please visit: http://www.fashionforward.ae/epic




xoxo, Blair





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64 LOVES AND COMMENTS:

  1. Wau, great place to shop! Time for me to stock up some office wears~

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    Replies
    1. I know right! When you dress well, it gives you positive energy that reflects your personality and work behavior.

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  2. Well, I'm not so into fashion so I didn't know about this event till I read this alert from you. Planning to check their website after this.

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    Replies
    1. Thank you Emily! They are also an Asian luxury brands :)

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  3. Havent been to Dubai but this makes me excited for when I do get to visit! Great read :)

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    1. Thank you Juander Woman!

      There are many creative designers that are based in Dubai, especially in the luxury industry. The market is huge.

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  4. OMG I love those purses at the top!!! Unfortunately my purse budget disappeared when I had kids! LOL

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    Replies
    1. Yeah I love them too. And makes inspired to make a DIY!

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  5. Lot's of great brands I've never heard of. It just shows how big the world is and that each region has amazing designer and brands.

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  6. That's interesting even . Wish my wife be there . She will love it

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    Replies
    1. I am looking forward to pursue my trip to Dubai next season to attend their next fashion week show :)

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  7. Great information, looks like a cool place!

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    Replies
    1. Thank you Kristi! Have you been to Dubai?

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  8. Absolutely love the jewelry. Pop up shops have become so huge for brands trying to break into new markets. Thanks for sharing.

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    Replies
    1. You are welcome Chell! Which one is you favorite?

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  9. I love love love that tassel necklace! I want one. The patterns on some of those purses are really beautiful as well.

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    Replies
    1. Hello Aireona,

      Actually I am really tempted to create a DIY tassel necklace just like that. LOL I will make it this coming weekend.

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  10. Wow! I see beautiful motives and designs! I wonder how much they cost hehe

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    1. oH I didn't asked coz with these designs and the designer's portfolio, I would only get a headache if I would know their costs. Better to enjoy admiring them than knowing the actual $$$

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  11. Those are beautiful dresses and accessories. Such great and talented designers!

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    Replies
    1. Thank you dear! Which piece is your least favorite?

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  12. Love the pop up store the clothing are so fashionable!

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    Replies
    1. Thank you Jia! I also admire the works of most Dubai-based designers. Their designs are very eye-popping and unique.

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  13. The style is different but very unique. Love the hand bags.

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    Replies
    1. I couldn't agree more. They are eye-catchy!

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  14. I love pop up shops! Some of those items are really gorgeous

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    Replies
    1. What I love about pop-shops is the opportunity for shoppers to avail the exclusive first dibs of every collection. The feeling of having it makes you feel more valued.

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  15. Wow.... I always go shoppping with my sisters, i know she will totally love with the handbag ans those acceassoris.. So nice

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    Replies
    1. That's great! They will surely adore these handbags :)

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  16. Sarah's Bag caught my attention. They are great accent pieces for simple night gowns. I also think of it as a conversation starter if I'll be carrying one of them in an event. I actually like the one on the top leftmost.

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    Replies
    1. I know right! You will be the darling of the crowd thanks for these bags.

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  17. wao, all this look beautiful.... and they have all this special name with it - racheal

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    Replies
    1. Hahaha I love her designs too! Very elan :)

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  18. love the collection. unique and beautiful designs!

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    Replies
    1. Thank you Wai Yee. Keep on visiting my blog :)

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  19. Wow an eye opener for me towards Dubai's fashion trend!

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    Replies
    1. Thank you dear! Hope you could visit Dubai someday :)

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  20. I love the color of those bags. The jewelry pieces are simply gorgeous too

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  21. I like the Sara Beg design. The design is unique and suit my taste the best.www.unlimitedbeautysecret.com

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  22. The design look so glam especially the accessories part. Impressed with designer creativity.

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    Replies
    1. I agree Betty. Dubai designer always surprises me with their unique creations.

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  23. Nice pop up stores there, I like the handbags. It so classy & chic.

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    Replies
    1. Thank you Sunshine. I am hoping that I could make it to Dubai next season for the fashion week.

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  24. Looks great and fashionable and stylish.. Feels great to view the store..

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    Replies
    1. Thank you Kylie! I wish to attend their runway show very soon.

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  25. I am in love with some of these pieces...time for some retail therapy <3

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  26. The gown was looks darn gorgeous! The detail of the work from the pop up store was amazing! Can I just have it all =P

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    Replies
    1. Hahaha I want to wear them all.. Please sponsor our clothing! Huhu

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  27. All of these brands look just incredible and extremely unique - always one of the best things about a pop up shop.

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  28. oh I always love pop up stores - the idea is just so fine! and seeing young desigers is even better - so this looks and sounds like a really pop up store. love the statement piece of rula galayini!

    xx
    bianca
    www.worryaboutitlater.com

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  29. I always love to visit pop up store because I can always get all those pretty and unique pieces! The maxi gown is looking gorgeous.

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    1. Hello Sharon, wait till you see their other collection soon!

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  30. Wow! So many pretty pieces displayed at the Forward Dubai Pop Up Store! I do see some of the ruffled sleeves that I like from AMIRA HAROON ;)

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    1. I think ruffles will be here for another season and two!

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  31. I would of loved to attend this pop-up shop! The gowns I am so obsessed with! What a fantastic experience! Beautiful store!!!
    xo Debbie | www.tothineownstylebetrue.com

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