How UNIQLO Communicates with Filipino Stylistas

Four more days of waiting and the most awaiting Grand Opening of Japan's No. 1 Global Brand UNIQLO, that will be this coming June 15, 2012 Friday. I am very excited too because this is the very first brand I've been supporting since I've been active in blogging. 

So since UNIQLO is a Japanese Brand, how did the company Fast Retailing, communicates with Filipino Stylistas? I'm gonna show you how they approach us Filipinos and win our hearts with UNIQLO Brand.

As Filipinos the No. 8th user of Facebook, (more than our very own population, with almost 27million users) Fast Retailing saw it as an opportunity to launch the UT VOTE and WIN T-shirt. In this Facebook users can win FREE UNIQLO Shirts and a chance to win FREE TRIP to JAPAN. It become a hit to Filipinos. Each day there are winners of UNIQLO Shirts that can be claimed on the built redemption booth beside the under-contruction UNIQLO Store at SM Mall of Asia. For more details of the VOTE you may refer to this link 

we all know that having an ads from tri-media are very expensive. so why not use the cheaper and also effective way, like this bus-wrap! UNIQLO paid ads for bus-wrap that runs in routes of most whole Metro Manila, so that people can actually see, and catch their attentions to what UNIQLO wants to convey its messages. Like here, I took this photo along Guadalupe, on my way home. I also seen at least 4 buses driving along Makati everyday.   

 and the third marketing campaign is the introduction of the UNIQLO's Filipino Brand Ambassadors, who will represent the brand to Filipino consumers all over the globe especially here in the Philippines. These are Cris Tiu, Nikki Gil, Iza Calzado and Chito Miranda.. Filipino celebrities that most Filipinos know them, because of their great exposure to media, "maka-masa", and become famous on their very own rights. You may also read my blog about them below:

I'm very excited to its Grand Opening, and also very thankful that UNIQLO Philippines gave me the opportunity to be part of the bloggers who promote its brand. 
To all my readers, especially staying here in Philippines, please join us this coming June 15 at SM Mall of Asia for the Grand Opening of UNIQLO STORE. There will be more great discounts awaits you!

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