You're Wearing Chopard But can You Actually Say it Right? Check our Pronunciation Guide for Jewellery

An urban woman knows how to pronounce these jewellery correctly.

German-based, Richmont-owned watchmaker founded in 1845. If you're after bling look elsewhere, these are beautiful watches for real connoisseurs.

Still owned and run by the founding family after 140 years, sponsors of the Queen's favourite race, the Derby, and subject of multiple shout-outs in Jay-Z songs. Haute Horology with street cred - what's not to love?

Jeweller to Russian princes, Maharajas and Queens of Egypt, and the first to move into Paris's Place Vendome.

Renowned for their extraordinary craftsmanship, these Italian clever clogs can work precious metals to look and feel like lace, honeycomb and even tulle.

Looking for a tiara? Your search is over; this Parisian maison has been creating sparkly headgear since 1780. Queen Victoria was a fan, as was Napoleon (although he didn't wear a tiara).

Still the reigning king of Cannes after 17 years, sponsors of the Mille Miglia and Sir Elton John's jeweller of choice. Caroline Scheufele (Sher-FLEUR), who co-owns the business with her brother, Karl-Friedrich Scheufele, and is married to the owner of De Grisogono (see below). How's that for a sparkly power couple?

This one might take a bit of practice. In private. Owner Fawaz Gruosi (Fa-WOZ Groo-OH-see) makes some of the most cheerful jewellery around, including a pink sapphire pig with wiggling arms.

No, it's not a Japanese snack, it's French for 'Make me eternal'. Ok, then. Possibly the savviest woman in the business, Parisian founder and Creative Director Sarah Besananiou (Bess-NA-noo) is a social networking ninja, selling jewels via Instagram.

For those who play polo (What? You don't play polo?) the Reverso is a must. Known in the business for mechanical innovations, including the world's smallest calibre, a vital internal component (but you already knew that).

Makers of the world's priciest watch ($11 million to be exact). Owning a Patek is the aspiration of all true watch aficionados.

Purveyors of very pretty watches, they started life on a Swiss farm nearly a century and a half ago. They are nutty about roses, so much so they even have their very own one named after them.

This self-taught, fabulously cool designer makes rings with tiny enamel insects, lips and even a collection called 'Unwearable Jewels' (yes, really). Not your average fine jeweller.

If proof was EVER needed of how on-the-pulse the choice of watches are at Wempe stores, just take a look at owner Kim Wempe in her envy-inducing selection of printed Etro suits. The brand also stocks its own range of super-smart watches and jewellery.

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