Thank you, Nuffnang!

During my first visit at the Nuffnang Philippine office.



Blogging gives me an amazing experience, and when I was starting typing my thoughts – I couldn’t imagine that there is something wonderful going to happen to me during the course of blogging. I start this blog to share my inner thoughts and views on things, which keeps me occupied. Then through constant reading online, I learned that I can do something out of my blog, and the rest is history.

Back in the days, influencer marketing is not a huge buzz – in fact, I haven’t heard it yet.



But one day, I was browsing some lifestyle stories in Singapore, and I stumbled about Nuffnang.

Nuffnang, the first social media influencer marketing in Asia (actually it was a blogging agency then) that aims to helps bloggers like me to be more creative, and help to monetize my blog. No one have ever thought that before, but the founder Cheo Ming Shen did.

Me… the poor, newbie blogger

I like the whole concept, and ideas – and was glad that they have the Philippines office (after it pioneered in Malaysia and Singapore… then eventually Australia!), and I joined online (2011). It was still new but I have the feeling then that this will grow bigger.

To make sure I made a right decision, I checked their early rosters of influencers that includes Wendy Cheng, aka Xiaxue whom I have been stalking since the beginning of her blogging career (even before her aesthetic surgeries!).

I already have that strong feeling that this new phenomenon will be huge as time goes, and when it hit that point I will feel proud to think that I did the right decision.



In February 2014, I started cashing my Nuffnang earnings from the ads! Yay, that wasn’t too grand however I feel great as well. Who would knew that a humble website of mine will earn my first $ from ads alone?!

Then 2015, I got an email from our blog manager Ms. G and added me for their latest local advertorial campaign. I got my first advertorial and collaborated with McDonalds’  OMG!!!

I was so happy and felt motivated while staring at my 5-figure cheque!

That made me realized that, Ohh boy this is it!


Then got two or three more campaigns, with a generous paycheck and last one is a campaign with Huawei, where I got my most reliable blogging smartphone – my gold Huawei P9, which never leaves by my side wherever I go, and became a constant reminder of my humble beginnings as a blogger.



And take a look nowadays…. Influencer marketing is a huge fat-check big deal and no wonder that many wants to have a slice of that cake. Back then, it was not such a big deal for us – we are just enjoying what we do… passion on writing, and sharing experiences.

So realizing the end of Nuffnang’s chapter quite made me feel blue.




Yes, I have been following their years of saga, and backstabbing on business-side, and many on-going dramas in the Singapore and Malaysia office, and the end of Dayre.me one of the early micro-blogging platform Boss Ming also started, etc. However, it made me feel sad that this would come.
Although I wasn’t in that top-tier of talents they handle in the Philippines, still the idea that Nuffnang did it first before anyone else does is a huge milestone in the content and influencer marketing industry.

Ah I miss those days where the blogging circle are so healthy and harmonious. Unlike of today’s full of drama, backstabbing, throwing shits, breaking-up good friendships, etc. making this industry more exhausting, stressful, and cut-throat.


Why am writing this?

I’m now in this industry for almost 8-years now and I’ve seen how this industry grows faster than my Mom’s mango trees. After all the acquired learnings and opportunities through this course, I still couldn’t help looking back, at my humble beginnings.

Nuffnang is one of the first agency and team who helped me to see these opportunities, and show me the right path to where I am right now.




And for that, I thank you, Nuffnang.

Thank you for the Nuffnang Philippines’ team for making me realized that there are more opportunity waiting out there, and giving me passage to that open-window. Met great friends, new partners, clients, etc. You lit a flicker of light during my early days of blogging.

Thank you for the Nuffnang Singapore especially for its founder Boss Ming (as we called him) for all of what you have done to us bloggers. Without your genius ideas, the blogging industry all the way here in the Philippines wouldn't be like this. You have shown us the ways.

Thank you for believing in me.




Au revoir, Nuffnang…

….and see you around!



xo, Blair





82 LOVES AND COMMENTS:

  1. What an amazing journey! And congratulations to you for being so successful! I'm going to have to check into Nuffnang. They sound like such an amazing company.

    ReplyDelete
    Replies
    1. Thank you Lindsey!
      I wish Nuffnang and Netcentric all the best :)

      Delete
  2. This was really cool to read! Thank you for sharing your experience like this! Makes me hopeful that I can do it too :)

    ReplyDelete
    Replies
    1. You can do it too! Especially nowadays that the resources are easily available.

      Delete
  3. Wow that is an incredible journey. Never heard about Nuffnag. Sounds really cool people. Even I might start someday, but much later.

    ReplyDelete
    Replies
    1. Yeah they are one of the awesome people I've worked with.

      Delete
  4. More success to you in your blogging adventure. This has really motivated me to keep on pressing on.

    Thanks for sharing.

    ReplyDelete
    Replies
    1. There are also many influencer marketing agency that are willing to help many new bloggers. Don't afraid to approach them.

      Delete
  5. Thank you so much for sharing your journey, I think the social media world and the blogging world can take up so much of your time, I find myself always thinking about the next article or the next chapter.
    Thanks for sharing your story

    ReplyDelete
    Replies
    1. I never got an issue about what to write for my blog. I always have ideas in mind. I am thankful that I had an opportunity to work with Nuffnang.

      Delete
  6. Wow looks like you achieved a lot with these people. Are you planning to do team up with them more often or not? They do sound like cool people to work with. Hope you have a great time ahead.

    ReplyDelete
    Replies
    1. Oh I wish I can! However soon, the company is closing its chapter and this is my way of thanking them through my blog.

      Maybe in the future, why not!

      Delete
  7. Thanks for sharing Nuffnang and your blogging experience. Yes, Singapore Xiaxue is so popular and no 1 blogger as she dare to speak her own view with no fear.

    ReplyDelete
    Replies
    1. She evolved AF, and she's unstoppable. I know it is also sad for her to let go of Nuffnang. She is one of the investor.

      Delete
  8. I've been doing the whole blogging thing for the last 7 years and it's changed SO MUCH but I don't love it any less that's for sure! And you're right - it enables you to experience so many things! :)

    ReplyDelete
    Replies
    1. I agree Gigi, and eventually we learned to find our ways to our niche. Its a trial and error industry.

      Delete
  9. What a great opportunity and it sounds like you really enjoy what you do and that's what matters most!

    ReplyDelete
    Replies
    1. I do, and I can't imagine without it. It gives me an amazing opportunities and more interests in my life. I am thankful for the partners for trusting me.

      Delete
  10. COngratulations! I am so happy to see successful bloggers like you.

    ReplyDelete
    Replies
    1. Thank you dear! I'm successful in my own ways, and will work hard more to achieve much better.

      Delete
  11. I know Nuffnang were open for a while over here but closed their doors as I don't think they got the traction they did in Asia - it is good to hear they are still going strong.

    ReplyDelete
    Replies
    1. Yeah I heard they opened also in UK for a short period of time, then focused on Southeast Asia. How I wish they managed it well internally. I am saddened that they need to reach this point where they need to bid goodbyes.

      Delete
  12. I too love the adventures that blogging gives me. I get so exciting when people ask me about my website after I share health info.

    ReplyDelete
    Replies
    1. That's wonderful! Getting paid for it is another awesome perks, but the best part is we get inspired many through our writings, and that's very rewarding.

      Delete
  13. I've never heard of this company before, but it sounds like a great company, Keep up the good work with the blogging!

    ReplyDelete
    Replies
    1. Yes they are one of the pillars of influencer marketing in Asia. I wish them the best!

      Delete
  14. So cool! You've done so much with blogging. I am so glad that blogging is out there to get the word out for brands and that people can get paid while doing it!

    ReplyDelete
    Replies
    1. Yes it is and I vision that this industry will go bigger.

      Delete
  15. This is an inspiring story. I hope I will be as successful!

    ReplyDelete
    Replies
    1. If you work hard and show your passion, of course you will too!

      Delete
  16. It is so amazing to make money doing something you love. It's also amazing to look back and see how much you've grown as a blogger.

    ReplyDelete
  17. Thanks for sharing your story. Love your input and perspective.

    ReplyDelete
  18. Interesting stuff. Good to know about your success. Even I am trying hard to get success through social media and my blogging. Influencer market is great.

    ReplyDelete
    Replies
    1. Agencies like them are very helping in addition to what you are currently doing to your blog.

      Delete
  19. Hi Blair, this is inspiring! I hope I can meet you in person, and do a collab maybe? I have a lot of questions hehe. Is Nuffnang compatible with WordPress?

    ReplyDelete
    Replies
    1. Hey Karla! Yeah we can meet let me know when, am just around :D
      Yup, Nuffnang is compatible with wordpress. However, they are now bidding goodbye and operational until end of 2018.

      Delete
  20. I'm a newer blogger so it's interesting to see how something has grown and changes over the years through the eyes of another blogger. It's crazy how saturated the market is for blogging now.

    ReplyDelete
    Replies
    1. Blogging + influencer marketing is quite tough nowadays but there's still spaces for many, just find your passion and your niche.

      Delete
  21. Congratulations. Blogging has changed quite a lot and the influencer marketing has made a big difference in this.

    ReplyDelete
    Replies
    1. I agree Nabanita, and this should not discourage us, on the contrary this makes me excited even more.

      Delete
  22. congratulations! It will be very amazing and happy getting money by doing what you love. Thanks for sharing your story.

    ReplyDelete
  23. Never heard about these guys Nuffnang. This looks wonderful journey of yours. I like the way you explained things. Keep inspiring.

    ReplyDelete
    Replies
    1. Thank you dear, and I wish the Nuffnang team goodluck!

      Delete
  24. Awww... nice pala experience mo with NUffnang. I have never fully utilized my membership with Nuffnang. Goodbye Nuffnang na ba talaga?

    ReplyDelete
    Replies
    1. Yeah, they are operational here in the Philippines until end of 2018. It is said bidding goodbye to one of the pillars, but in business they know when to end in order to survive.

      Hope Boss Ming will launch more awesome ideas!

      Delete
  25. Yeah blogging can be tough and rough but it's still fun, right?

    ReplyDelete
  26. This is such an amazing journey and accomplishment for your blog. I wish you many more adventures with them in the future!

    ReplyDelete
    Replies
    1. Thank you Becca!
      I thank Nuffnang for giving me opportunities. Am now with new agency and I am always glad to work with Nuffnang team.

      Delete
  27. Wow what a fantastic opportunity! Besides the amazing content, you’ll also have great meteorites from this. Thanks for taking us on this journey with you.

    ReplyDelete
    Replies
    1. Oh thank you Sola! I do hope that new breed of content creators will also value everything. Just keep on dreaming + working.

      Delete
  28. A lot can change with some hard work and dedication. Your blog has grown in great ways!

    ReplyDelete
    Replies
    1. Thank you Karissa! Agency like them truly help a lot.

      Delete
  29. Wow you have accomplished so much, I know how much time blogging and keeping up with everything takes. Its just so wonderful you have done so much! I will have to check into Nuffnang, thank you for sharing you journey.

    ReplyDelete
    Replies
    1. Thank you for visiting Danielle. On my next post, I will share other influencer agencies here in Asia that works very well with content creators.

      Delete
  30. You have got some really interesting stuff to share! I hope you'd continue on your very successful journey :)

    ReplyDelete
  31. You have such a great blogging journey. It's amazing that it gives a lot of opportunities for some.

    ReplyDelete
    Replies
    1. These many agencies are willing to help, but it is up to us if we want to take that path or not.

      Delete
  32. Congratulations on your journey. It’s interrdting...the blogging community changes, but also the longer we are blogging, we evolve too and it’s cool to be able to look back and see it.

    ReplyDelete
    Replies
    1. I know right!
      Maybe new breeds uses the new platforms, however I still stick to the writing as pillar of blogging. Eventually, writing matters most.

      Delete
  33. Congrats !! Looks like you've had an amazing time on your journey, stay safe !

    ReplyDelete
  34. I'll have to check out Nuffnang myself. Thank you for the great info.

    ReplyDelete
  35. What a great tribute to them! I love the idea of spreading community and working together rather than the backstabbing that's so unfortunate. Thanks for sharing!

    ReplyDelete
    Replies
    1. I agree with you Whitney. Nowadays, I read and heard many backstabbing stories, and I think some are making it just to get attention and media coverage, but it is toxic to their personality. It is saddening.

      Delete
  36. Looks like you had a great time, that pool looks amazing!

    ReplyDelete
  37. You have definitely accomplished so much for yourself! I hope to be there someday! Blogging is such a great way to let all of your creative juices flow!

    ReplyDelete
    Replies
    1. Just enjoy your passion! Fame and money will chase you if you have passion.

      Delete
  38. Blogging is most definitely a fun and fabulous thing that I too enjoy and so glad that Nuffnang has been a good thing for you. I had not heard of them before and it is always good to learn more! Thanks for sharing and keep up the amazing work.

    ReplyDelete
    Replies
    1. Thank you for stopping-by Melissa. Soon I will share some good influencer marketing agencies that you can also check!

      Delete
  39. I am happy for you! Keep it up and I am sure you will be successful!

    ReplyDelete
  40. It was great to read your journey and to see how humble and honest you are. A great influencer agency can be a good "kick" for a blogging career but in all cases your heart and hard work what makes you successful.

    ReplyDelete
    Replies
    1. Thank you Anna! I do hope the new influencer agencies will do the same of much better! And also influencer should learn when to look back.

      Delete
  41. It's always great to see things succeed after time and effort are put in. Many congrats to you on all of it!

    ReplyDelete

Editorial Note: Opinions expressed here are author’s alone, not those of any partner brands/company(s), beauty & lifestyle brands, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities, unless specified.