honestbee launches a world's first 'NewGen Retail' concept

habitat by honestbee
Entrance to habitat by honestbee: world’s first ‘NewGen Retail’ concept where technology meets experiences through food

honestbee, Asia's leading on-demand marketplace that delivers quality fresh groceries and meals over 8 markets, unveils its latest offering today: habitat by honestbee, the world's first tech-integrated multi-sensory grocery and dining destination of its kind. CEO & Founder of honestbee, Joel Sng, terms it as 'NewGen Retail' -- innovation in retail technology which inspires more human engagement for a multi-sensory shopping experience.

Hinoki café of habitat by honestbee
Shu Fu reads as “book” and also “comfortable” in Mandarin. Sunlit and surrounded by floor to ceiling windows and lush greenery, it is perfect for reading or meeting with friends over an artisanal coffee at habitat’s very own Hinoki café.

At the forefront of innovation in online and offline retail, honestbee is investing on technological know-how to drive convenience, personalisation and multi-sensory experiences by launching the 'NewGen Retail' concept in this new physical space, habitat.

A fully integrated online and offline experience
Spanning 60,000 square feet, habitat by honestbee is a full supermarket, specialty fresh grocer, online fulfillment center, retail innovation hub and experiential dining destination all in one thoughtfully designed environment. Over 20,000 Asian and global ingredients and daily essentials can be purchased seamlessly online and offline in one honestbee app.

Powered by honestbee, habitat offers two world firsts: a cashless checkout experience (AutoCheckout) and robotic collection point (RoboCollect). Orders can be processed end to end in under 5 minutes. Smart infrastructure ensures hassle-free, multi-sensory shopping experience with operational productivity.

To enter habitat and avail themselves to all the services, customers have to download the honestbee app. This is linked to the credit card or through beePay, honestbee's very own mobile payments wallet to make secure, cashless transactions.

For purchases of 10 items or less, shoppers can use the "Scan & Go" function on the honestbee app, so they can skip the checkout line and get their items on the spot. For more items, shoppers can drop off their personal trolleys at the convenient AutoCheckout point and habitat will take care of the scanning, packing, payments and delivery.

Shoppers can order from habitat's food and beverage concepts for dine-in, take-away as well as home delivery, while online grocery orders are fulfilled by shopper bees using overhead conveyor belts for greater productivity before driver bees pick them up for one hour time belt deliveries within the day.

habitat by honestbee
habitat by honestbee features the world's first robotic collection point (RoboCollect)

habitat by honestbee
habitat by honestbee offers the world’s first cashless, automated checkout experience (AutoCheckout)

A growth opportunity for marketplace and F&B partners
habitat by honestbee's ecosystem and partnership makes it convenient and less expensive for global entrepreneurs and FMCG/F&B partners to establish or expand their presence online and offline. Without having to commit to technological and operational costs as well as infrastructure and fixtures, marketplace partners can enjoy the integration of online and offline, logistics, cashless payment, customer service and data, allowing them to focus on delivering quality, one-of-a-kind dining and shopping experiences.

habitat by honestbee, The Deli
The Deli

"habitat by honestbee is a beautiful, physical extension of the honestbee brand we all love. With its launch, we now provide tech-enabled convenience, value and quality through food, online and offline. It is a unique combination of a full supermarket, speciality grocer, dining and interactive lifestyle destination. In this thoughtful space, one can expect a multi-sensorial food experience that nourishes, educates and inspires. We designed it so that customers can get their groceries and meals efficiently but also linger and enjoy the experience. " said Pauline Png, VP & Managing Director, habitat by honestbee.

"We are excited to bring this 'NewGen Retail' concept from Singapore to our other eight markets and beyond soon. Guided by our passion for food and technology, we will continue to innovate in O2O solutions to enhance the quality and value of our products and retail experiences. We invite progressive partners and customers to come along with us on this journey!" said Joel Sng, CEO, honestbee.

habitat by honestbee
Address: 34 Boon Leat Terrace, Singapore 119866

Facebook: habitat by honestbee
Instagram: @habitat_sg
Website: habitat.honestbee.sg


  1. Wow! The first time i have heard of this, i’d say it is pretty genuine! We are really upgrading and keeping pace to the modernization.

  2. Wow! It seems so techy and really interesting! It looks extremely luxurious but very convenient! ♥

    1. The grocery shopping experience is to the highest level!

  3. Honest bee is our saviour talaga!

    1. I agree! Wish they bring this here in the Philippines.

  4. I'm a fan of cashless shopping! I hope they branch out here in Philippines. I love the cozy ambiance!

    1. Yeah but I think this could be nice to pilot in high-end CBD (where the discipline are strongly implemented).

  5. That looks so modern and organized. I'm curious about how Pinoys will receive this concept.

    1. It could be nice to put in Rockwell or BGC first!

  6. Wow I hope Honestbee also has a store here in the Philippines!
    Thanks for sharing!


Editorial Note: Opinions expressed here are author’s alone, not those of any partner brands/company(s), beauty & lifestyle brands, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities, unless specified.


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