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Bluff, New Zealand: A Hidden Gem at the Edge of the World

Bluff, New Zealand: A Hidden Gem at the Edge of the World
Bluff, is a word that means to deceive, fool, trick, or mislead someone. And many of us are familiar with it.

However, visiting the small town of Bluff is the opposite of what our English dictionary means, rather, it is a place considered one of the hidden gems in the southernmost hemisphere.

I recently had the privilege to visit this remote place during our recent New Zealand trip before the end of the summer.

Bluff, New Zealand: A Hidden Gem at the Edge of the World





Why visit Bluff?

Nestled at the southernmost tip of New Zealand's South Island, Bluff/Motupohue is a town that boasts a unique combination of history, culture, and natural beauty, making it a recommended place to visit for anyone exploring the country.

Bluff is one of the oldest European settlements in New Zealand, offering visitors a glimpse into the country's past. The town's maritime museum showcases its rich history, focusing on whaling, oystering, and shipwrecks, providing an insightful look into the industries that shaped the region.

Bluff, New Zealand
One of the Bluff’s prominent street art to commemorate the town’s proud festival


The town is also renowned for its Bluff oysters, considered by many to be the best in the world. Oyster enthusiasts can indulge in these delicacies, especially during the oyster season from March to August. The Bluff Oyster Festival, held in May, is a lively event that celebrates this local treasure.


History of Bluff

Southland’s port Motupōhue Bluff lies thirty kilometres south of Invercargill. The town has been permanently occupied since the establishment of a whaling station in 1836. Originally named Campbelltown, the local moniker “Bluff” (in reference to the prominent 265m conical hill which the township nestles beside) became the town’s official name in 1917. As one of the oldest European settlements in New Zealand, Bluff has a rich history and many interesting attractions. It also offers many wonderful short walks, both bush and coastal, that showcase the stunning scenery and views.





Exploring Bluff's Natural Beauty

Bluff's rugged character is a testament to its wild, untamed environment. The Greenpoint Domain walking track offers stunning views and a chance to appreciate the local flora and fauna. For those seeking a more challenging experience, Bluff Hill provides breathtaking vistas and is a perfect spot for photography enthusiasts.

Bluff, New Zealand
The breathtaking view of the Port of Bluff from the lookout

The port of Bluff serves as the gateway to Stewart Island, a haven for nature lovers and adventurers alike. From here, visitors can embark on a journey to the island, known for its pristine natural landscapes and diverse wildlife.


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Things to Do in Bluff

Apart from its natural attractions, Bluff offers a variety of activities for visitors:

Bluff, New Zealand

Stirling Point – Te Kanawera
Take a walk to Stirling Point, where you'll find the iconic signpost marking the beginning of State Highway 1, which spans the entire length of New Zealand. It is also the stepping-off point to a myriad of walking tracks. This vantage point provides extensive views over Te Ara-a-Kiwa – Foveaux Strait, Ruapuke, and out to Motupiu – Dog Island, home to New Zealand’s tallest and only stone lighthouse. The famed signage at the end of the road, with its directions and distances to key cities across the globe, places your location in context.


Bluff, New Zealand


Motupohue Bluff Hill Lookout
Motupohue Bluff Hill provides spectacular views over Te Ara-a-Kiwa – Foveaux Strait to Rakiura – Stewart Island, and along the coast and across the Southland plains. The hill is also a superb location from which to view Tahu-nui-a-Rangi (the Aurora Australia), Matariki (the Pleiades star cluster), and Puaka (Rigel). 


Enjoy the walk at the Ocean Beach – Kahuariki
The Ocean Beach – Kahuariki provides a great location for viewing the night sky. It also gives walking access to the coastline.


Bird watching
Bluff Harbour and the adjourning Awarua Bay are excellent sites for observing coastal birds.
In Bluff itself, Argyle Beach, Stirling Point – Te Kanawera and the Foveaux Walkway all offer opportunities to watch a range of species, including terns, shags, penguins and petrels. Albatrosses can often be seen, especially when fishing vessels are returning to port.

Titi – Sooty shearwater, and korure–mottled petrel can be seen or heard from September to May around the Foveaux Walkway at dawn or dusk. Large rafts of titi frequent the harbour and Te Ara-a-Kiwa – Foveaux Strait at these times, making spectacular displays as they fly and feed in masse.

From spring to autumn, Awarua Bay provides rich feeding grounds for thousands of migratory waders fleeing the colder months of their Arctic breeding grounds. Kuala – bar-tailed godwits are the most numerous of these visitors, arriving after an epic journey from Western Alaska. 

The endangered tuturiwhatu – Southern New Zealand dotterel winters around the South shore of the bay, while marginal saltmarsh and peatlands provide feeding areas and nesting cover for cryptic natives; matuku-hurepo – Australasian bittern, koitareke – marsh crake, and matata – fernbird.


Visit Bluff Maritime Museum
For those interested in maritime history, the Bluff Maritime Museum is a must-visit, with exhibits that bring the town's seafaring past to life. Adventure seekers can enjoy fishing charters, adventure cruises, and even a visit to a ship graveyard.
Located at 241 Foreshore Road on the Bluff waterfront.


Visit the Awarua Communications Museum
The museum explores the technology and history of the former Awarua Radio ZLB station. It also features New Zealand’s communications from early telegraph and radio days through the modern era, including wired, radio and digital communications.


Bluff, New Zealand


Don’t miss the Street Art in Bluff
Talented artists from Southland Sea Spray have transformed some of Bluff's oldest buildings by creating vibrant and colourful murals; some are on walls that at 100 years old! The artwork is made by Kiwis, and their scale is impressive, with some of the murals being 40 metres long and 8 metres high.


Visit the neighbouring Stewart Island
Stewart Island – Rakiura is New Zealand’s third largest island and is located 30 kilometres south of Bluff across Foveaux Strait. Transport to the island by a 20-minute flight from Invercargill Airport or a one-hour ferry from Bluff. The island is home to the largest population of brown kiwi, approximately 15,000.





South Sea Spray Street Arts in Bluff

Bluff, New Zealand


It was quite a gloomy day when we visited Bluff for our day tour stop, but the streets were filled with colourful street art, and I couldn’t help staring at each of them with awe. 

The old walls and buildings are turned into an open space gallery, a perfect backdrop for your travel photos. I learned that this creative initiative became possible through the help of some of New Zealand’s best street artists as part of the South Sea Spray project and exhibition.

In 2021, Artist Danny Owen (who paints under the name Deow) said 15 Kiwi artists painted more than 20 murals in the town of Bluff as part of the project. 

Bluff, New Zealand

Bluff, New Zealand

Bluff, New Zealand

Bluff, New Zealand

Bluff, New Zealand

Bluff, New Zealand

Bluff, New Zealand

Bluff, New Zealand

South Sea Spray - Bluff NZ
Source: https://www.southseaspray.co.nz


Visitors are invited to tour around town for an art walking trail, which brilliantly contributes to town. 


Bluff, New Zealand


Bluff may be small, but it is a town rich in experiences waiting to be discovered. Whether you're a history buff, a nature enthusiast, a contemporary street art enthusiast, or simply looking for a taste of authentic New Zealand culture, Bluff is a destination that should not be missed. Its combination of historical significance, natural beauty, and the warmth of its community make it a truly special place to visit on your New Zealand adventure. 


Until our next trip around New Zealand!



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