Society has become blasé. Stores are littered with mass-produced attire. While many retailers, each delivering similarly low-quality fringed garments, are ground down by mundane trends, customers have settled for these options. Enter UNIQLO, the Japanese retail juggernaut that is displacing fast fashion with a definition of high luxury.

The genius of UNIQLO lies with founder and current CEO, Tadashi Yanai, who is currently the wealthiest man in Japan. He set an ambitious goal of $50 billion in 2020 sales, and his strategy involves aggressive exporting of garments that are produced and designed in Japan to recreate typical American basics and catered to consumers of every age and gender. Looking into the business model, one can see that Yanai’s strategy, ambitious as it may be, works.